--- title: Blog | r//evolution marketing | Creative Marketing Agency Newcastle | Gill Burgess description: Marketing insight and blogs from r//evolution marketing - award-winning North East marketing agency --- [![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo.png) ![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo_menu.png)](https://www.r-evolution.co.uk/) - [Revenue Growth Strategy](https://www.r-evolution.co.uk/revenue-growth-strategy) - [Digital Transformation](https://www.r-evolution.co.uk/digital-transformation) - [Customer Acquisition](https://www.r-evolution.co.uk/customer-acquisition) - [Customer Nurturing](https://www.r-evolution.co.uk/customer-nurturing) - [r//esources Centre](https://www.r-evolution.co.uk/resources-centre) - [Blog](https://blog.r-evolution.co.uk/) - [About Us](https://www.r-evolution.co.uk/about-us) - [Our Work](https://www.r-evolution.co.uk/our-work) - [Careers](https://www.r-evolution.co.uk/careers) - [Get in Touch](https://www.r-evolution.co.uk/contact) ![Blog](https://www.r-evolution.co.uk/sites/default/files/marketing-blog.jpg "Blog") # blog*.* #### Discover industry insights, the latest news and other exciting updates from our team. [Go](https://blog.r-evolution.co.uk/author/gill-burgess#scroll_bottom) ## Gill Burgess ![Gill Burgess](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) ### Recent Posts [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/survive-coronavirus.png)](https://blog.r-evolution.co.uk/making-sure-your-business-survives-coronavirus) ## [Making sure your business survives Coronavirus](https://blog.r-evolution.co.uk/making-sure-your-business-survives-coronavirus) It’s small consolation but, even at the beginning of the year, none of us saw the impact Coronavirus would have on our businesses. [Read More](https://blog.r-evolution.co.uk/making-sure-your-business-survives-coronavirus) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Online Marketing](https://blog.r-evolution.co.uk/topic/online-marketing), [Communications](https://blog.r-evolution.co.uk/topic/communications), [Marketing](https://blog.r-evolution.co.uk/topic/marketing), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth), [covid 19](https://blog.r-evolution.co.uk/topic/covid-19), [coronavirus](https://blog.r-evolution.co.uk/topic/coronavirus) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on April 16, 2020 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/social-suggested-images/sales-and-marketing-team.jpg)](https://blog.r-evolution.co.uk/using-marketing-for-recruitment) ## [Using marketing for recruitment](https://blog.r-evolution.co.uk/using-marketing-for-recruitment) Recruiting the vest best talent is a vital aspect of any business – but how can you go about targeting the cream of the crop? [Read More](https://blog.r-evolution.co.uk/using-marketing-for-recruitment) Tags: [Marketing](https://blog.r-evolution.co.uk/topic/marketing) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on March 5, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/destination-marketing.jpg)](https://blog.r-evolution.co.uk/plan-destination-marketing-tourism-campaign) ## [How to plan a destination marketing or tourism marketing campaign](https://blog.r-evolution.co.uk/plan-destination-marketing-tourism-campaign) Whether you’re a DMO, tourism or leisure attraction or a destination – intelligent marketing strategies and campaigns are vital for ensuring customers know all about you, and your unique offering. As experts in destination marketing, r//evolution has planned marketing campaigns for a wide range of... [Read More](https://blog.r-evolution.co.uk/plan-destination-marketing-tourism-campaign) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on February 5, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/fb-100.jpg)](https://blog.r-evolution.co.uk/weve-launched-our-christmas-charitycampaign) ## [We’ve launched our Christmas charity campaign](https://blog.r-evolution.co.uk/weve-launched-our-christmas-charitycampaign) As it is the season of joy and goodwill, we thought that, rather than sending corporate Christmas cards this year, we would support three very worthy charities. [Read More](https://blog.r-evolution.co.uk/weve-launched-our-christmas-charitycampaign) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on December 1, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/inbound-marketing-scale.jpg)](https://blog.r-evolution.co.uk/how-to-scale-your-business-using-inbound-marketing) ## [How to scale your business using inbound marketing](https://blog.r-evolution.co.uk/how-to-scale-your-business-using-inbound-marketing) Inbound marketing is the art of attracting customers through the creation of carefully targeted, entertaining and educational content, and positive interactions that are relevant and helpful to your audience - rather than being interruptive. [Read More](https://blog.r-evolution.co.uk/how-to-scale-your-business-using-inbound-marketing) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on November 24, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/differentiate.jpg)](https://blog.r-evolution.co.uk/how-to-differentiate-your-business-from-competitors) ## [How to differentiate your business from competitors](https://blog.r-evolution.co.uk/how-to-differentiate-your-business-from-competitors) No matter what line of business you’re in, it seems that whichever way you turn, there’s competition so how can you make your business stand out from the crowd? What will persuade consumers to choose your brand rather than your competitors? [Read More](https://blog.r-evolution.co.uk/how-to-differentiate-your-business-from-competitors) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on November 3, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/how-choose-right-marketing-agency.jpg)](https://blog.r-evolution.co.uk/how-to-choose-the-right-marketing-agency) ## [How to choose the right marketing agency](https://blog.r-evolution.co.uk/how-to-choose-the-right-marketing-agency) Feeling that the time has come for you to upscale your business’ marketing efforts and outsource marketing activity can be both exciting and terrifying. Handing your business to the care of someone else can be quite daunting - especially as you’ve taken so much time and care to nurture and grow... [Read More](https://blog.r-evolution.co.uk/how-to-choose-the-right-marketing-agency) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on October 12, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/Blog%20header%20(3).jpg)](https://blog.r-evolution.co.uk/r/evolution-up-for-agency-of-the-year) ## [r//evolution up for Agency of the Year](https://blog.r-evolution.co.uk/r/evolution-up-for-agency-of-the-year) We’re celebrating after being shortlisted for an amazing five Chartered Institute of Public Relations (CIPR) PRide Awards. [Read More](https://blog.r-evolution.co.uk/r/evolution-up-for-agency-of-the-year) Tags: [r//evolution](https://blog.r-evolution.co.uk/topic/r-evolution) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on August 19, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/altB_header.jpg)](https://blog.r-evolution.co.uk/our-work-with-autumn-brewing-co) ## [Our Work with Autumn Brewing Co.](https://blog.r-evolution.co.uk/our-work-with-autumn-brewing-co) The first brewing company in the UK to brew all of its beers and lagers in Britain using only naturally gluten-free brewing malts and ingredients, Autumn Brewing Co., offers consumers refreshing drinks - whether they observe a gluten-free lifestyle or not. [Read More](https://blog.r-evolution.co.uk/our-work-with-autumn-brewing-co) Tags: [r//evolution](https://blog.r-evolution.co.uk/topic/r-evolution) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on May 22, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/long%20weekend.jpg)](https://blog.r-evolution.co.uk/explore-the-north-east-this-long-weekend) ## [Explore the North East this long weekend](https://blog.r-evolution.co.uk/explore-the-north-east-this-long-weekend) As May bank holiday is just around the corner, all of us here at team r//evolution have put our heads together to offer our top picks to make the most of your long weekend in the region. [Read More](https://blog.r-evolution.co.uk/explore-the-north-east-this-long-weekend) Tags: [r//evolution](https://blog.r-evolution.co.uk/topic/r-evolution) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on April 27, 2017 - [Tweet](https://twitter.com/share) --- [All posts](https://blog.r-evolution.co.uk/all) [Next](https://blog.r-evolution.co.uk/author/gill-burgess/page/2) # Sign up*.* # Digital innovation*.* #### If you need intelligent, user and mobile friendly web design, development or digital solutions we’d be happy to help. Speak to our knowledgeable team to boost your online performance. 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