--- title: Blog | r//evolution marketing | Creative Marketing Agency Newcastle | Inbound Marketing description: Inbound Marketing | Marketing insight and blogs from r//evolution marketing - award-winning North East marketing agency --- [![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo.png) ![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo_menu.png)](https://www.r-evolution.co.uk/) - [Revenue Growth Strategy](https://www.r-evolution.co.uk/revenue-growth-strategy) - [Digital Transformation](https://www.r-evolution.co.uk/digital-transformation) - [Customer Acquisition](https://www.r-evolution.co.uk/customer-acquisition) - [Customer Nurturing](https://www.r-evolution.co.uk/customer-nurturing) - [r//esources Centre](https://www.r-evolution.co.uk/resources-centre) - [Blog](https://blog.r-evolution.co.uk/) - [About Us](https://www.r-evolution.co.uk/about-us) - [Our Work](https://www.r-evolution.co.uk/our-work) - [Careers](https://www.r-evolution.co.uk/careers) - [Get in Touch](https://www.r-evolution.co.uk/contact) ![Blog](https://www.r-evolution.co.uk/sites/default/files/marketing-blog.jpg "Blog") # blog*.* #### Discover industry insights, the latest news and other exciting updates from our team. [Go](https://blog.r-evolution.co.uk/topic/inbound-marketing/page/1#scroll_bottom) [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/blog%20image%20PR-01.jpg)](https://blog.r-evolution.co.uk/maximising-your-revenue-streams-using-automation) ## [How you can maximise your existing revenue streams using automation.](https://blog.r-evolution.co.uk/maximising-your-revenue-streams-using-automation) Maximising existing revenue streams is an important part of meeting revenue targets, especially when many businesses are losing out on what had previously been promising business leads due to Covid-19. [Read More](https://blog.r-evolution.co.uk/maximising-your-revenue-streams-using-automation) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [automation](https://blog.r-evolution.co.uk/topic/automation) Posted by [Chris Glancey](https://blog.r-evolution.co.uk/author/chris-glancey) on January 6, 2021 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/1.look-after-your-customers.png)](https://blog.r-evolution.co.uk/3-ways-to-automate-your-customer-service-efforts) ## [How you can provide excellent customer service using automation](https://blog.r-evolution.co.uk/3-ways-to-automate-your-customer-service-efforts) As many brands scale back their customer service efforts to accommodate Covid-19 measures, as we enter a new year and customers need assurance, how can you provide better customer service than ever? [Read More](https://blog.r-evolution.co.uk/3-ways-to-automate-your-customer-service-efforts) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth), [automation](https://blog.r-evolution.co.uk/topic/automation), [customer service](https://blog.r-evolution.co.uk/topic/customer-service) Posted by [Chris Glancey](https://blog.r-evolution.co.uk/author/chris-glancey) on January 4, 2021 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/survive-coronavirus.png)](https://blog.r-evolution.co.uk/making-sure-your-business-survives-coronavirus) ## [Making sure your business survives Coronavirus](https://blog.r-evolution.co.uk/making-sure-your-business-survives-coronavirus) It’s small consolation but, even at the beginning of the year, none of us saw the impact Coronavirus would have on our businesses. [Read More](https://blog.r-evolution.co.uk/making-sure-your-business-survives-coronavirus) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Online Marketing](https://blog.r-evolution.co.uk/topic/online-marketing), [Communications](https://blog.r-evolution.co.uk/topic/communications), [Marketing](https://blog.r-evolution.co.uk/topic/marketing), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth), [covid 19](https://blog.r-evolution.co.uk/topic/covid-19), [coronavirus](https://blog.r-evolution.co.uk/topic/coronavirus) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/gill.jpg) Posted by [Gill Burgess](https://blog.r-evolution.co.uk/author/gill-burgess) on April 16, 2020 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Picture1.jpg)](https://blog.r-evolution.co.uk/the-elements-of-a-strong-inbound-marketing-strategy) ## [The Elements Of A Strong Inbound Marketing Strategy](https://blog.r-evolution.co.uk/the-elements-of-a-strong-inbound-marketing-strategy) Inbound marketing is all about attracting new users by publishing useful, engaging content. In contrast to outbound marketing, which uses interruptive techniques, inbound seeks to provide users with content that is timely and relevant to them. [Read More](https://blog.r-evolution.co.uk/the-elements-of-a-strong-inbound-marketing-strategy) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on November 6, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/ThinkstockPhotos-153445007.jpg)](https://blog.r-evolution.co.uk/what-are-buyer-personas-and-why-does-your-marketing-strategy-need-them) ## [What are Buyer Personas and why does your marketing strategy need them?](https://blog.r-evolution.co.uk/what-are-buyer-personas-and-why-does-your-marketing-strategy-need-them) Buyer personas are fictional representations of your ideal customers, shaped by market research and in-depth analysis. They provide a full picture of your target audience, clarifying their demographics, behaviours, needs, challenges and preferences. Creating a suite of buyer personas can prove a... [Read More](https://blog.r-evolution.co.uk/what-are-buyer-personas-and-why-does-your-marketing-strategy-need-them) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on November 5, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Header%20-%20Customer%20Engagement.jpg)](https://blog.r-evolution.co.uk/scaling-your-customer-engagement-to-win-and-nurture-new-customers) ## [Scaling your customer engagement to win and nurture new customers](https://blog.r-evolution.co.uk/scaling-your-customer-engagement-to-win-and-nurture-new-customers) If you are looking to scale up your business as opposed to simply growing it (if you’re not sure on the difference take a look at our recent blog on the subject of scaling vs growth) then customer engagement can play a vital role. [Read More](https://blog.r-evolution.co.uk/scaling-your-customer-engagement-to-win-and-nurture-new-customers) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Online Marketing](https://blog.r-evolution.co.uk/topic/online-marketing), [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [scale up](https://blog.r-evolution.co.uk/topic/scale-up), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth) Posted by [Steve Tomlin](https://blog.r-evolution.co.uk/author/steve-tomlin) on September 20, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Header%20-%20Contact%20Methods.jpg)](https://blog.r-evolution.co.uk/assessing-your-contact-methods-and-the-best-channels-for-interaction) ## [Assessing your contact methods and the best channels for interaction](https://blog.r-evolution.co.uk/assessing-your-contact-methods-and-the-best-channels-for-interaction) From answering customer queries, arranging appointments and demonstrations to aftersales, interaction with your customers is a key part of any business – and the variety of ways to do so has never been greater. [Read More](https://blog.r-evolution.co.uk/assessing-your-contact-methods-and-the-best-channels-for-interaction) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Marketing](https://blog.r-evolution.co.uk/topic/marketing), [scale up](https://blog.r-evolution.co.uk/topic/scale-up), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth) Posted by [Steve Tomlin](https://blog.r-evolution.co.uk/author/steve-tomlin) on September 14, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/scale-business-inbound.jpg)](https://blog.r-evolution.co.uk/how-to-grow-your-business-using-inbound-marketing) ## [How to grow your business using Inbound Marketing](https://blog.r-evolution.co.uk/how-to-grow-your-business-using-inbound-marketing) Are you looking to increase qualified leads and drive business growth? Inbound marketing may just be the answer. [Read More](https://blog.r-evolution.co.uk/how-to-grow-your-business-using-inbound-marketing) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on September 11, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Header%20-%20Difference%20between.jpg)](https://blog.r-evolution.co.uk/the-difference-between-sales-enablement-and-marketing-automation) ## [The difference between sales enablement and marketing automation](https://blog.r-evolution.co.uk/the-difference-between-sales-enablement-and-marketing-automation) Although marketing automation is a concept we’ve touched on in previous blogs, understanding the difference between this and the tactics of sales enablement - and more importantly, how the two support one another - can lead to a significant boost in your online traffic. [Read More](https://blog.r-evolution.co.uk/the-difference-between-sales-enablement-and-marketing-automation) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [scale up](https://blog.r-evolution.co.uk/topic/scale-up), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth) Posted by [Samantha Wilcox](https://blog.r-evolution.co.uk/author/samantha-wilcox) on September 6, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Header%20-%20Transitioning.jpg)](https://blog.r-evolution.co.uk/transitioning-from-growth-to-scale-what-you-need-to-do) ## [Transitioning from growth to scale - what you need to do](https://blog.r-evolution.co.uk/transitioning-from-growth-to-scale-what-you-need-to-do) The transition from growth to scale begins with understanding the fundamental difference between the two. [Read More](https://blog.r-evolution.co.uk/transitioning-from-growth-to-scale-what-you-need-to-do) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Marketing](https://blog.r-evolution.co.uk/topic/marketing), [scale up](https://blog.r-evolution.co.uk/topic/scale-up), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/adam.jpg) Posted by [Adam Blenkinsop](https://blog.r-evolution.co.uk/author/adam-blenkinsop) on August 21, 2018 - [Tweet](https://twitter.com/share) --- [All posts](https://blog.r-evolution.co.uk/all) [Next](https://blog.r-evolution.co.uk/topic/inbound-marketing/page/2) # Sign up*.* # Digital innovation*.* #### If you need intelligent, user and mobile friendly web design, development or digital solutions we’d be happy to help. Speak to our knowledgeable team to boost your online performance. 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