A blog is an essential marketing platform to get your business more online visibility and help you convert leads into customers. Just like social media and email marketing, your business blog, when used correctly, can support business growth.
Blogging is a low-cost way to create opportunities to get your website in front of your target audience. Here are our five top tips for winning customers through your business blog.
- Drive traffic to your website
Chances are, the creation of your website has taken a considerable amount of time, effort and money but to make the most of your website, you need to make sure people actually see it.
Use your blog to create relevant and targeted content which can be shared across your other marketing channels such as in email campaigns or on social media. Posting links to your blog articles will give your social followers a reason to visit your website. Once on your website, well placed and relevant calls-to-action can help convert web visitors into leads.
- Help your SEO efforts
When writing blog posts, you should be sure to use relevant keywords sensibly throughout your blog post. Keywords are topics which define what your content is about, they are the words and phrases used by your target audience to find your content.
You should use a mixture of short and long-tail keywords throughout your website and ensure that your keyword appears in the page URL, a H1 tag on your page, the page’s meta description and the alt descriptions for images to give search engines information on what your page is about.
In terms of SEO, quantity is just as important as quality as the more pages your website has, the more chances you have to rank in the search engines. Each time you post a new blog to your website, you create a new page and a new opportunity for your site to appear in the search results.
- Position your brand as an industry leader
You are an expert in your field and it is important that your target audience know that. Well written content and blogs which created with your ideal customer in mind will demonstrate that you know what you’re talking about.
- Build trust
Trust is an essential part of any business transaction so it is essential that you make every effort to show your ideal customers that they can trust in your brand, products or services. The more you can show you understand and have experience in your sector, the more likely it is that people will trust you to supply what it is that they need.
- Develop better customer relationships
Blogging will give you the opportunity to develop better relationships with potential and existing customers. People are given the opportunity to get to know your business or product more from the content you produce.
- Avoid the hard sell
No one likes to be sold to so sharing sales message after sales message is unlikely to attract readers let alone convert leads to customers. Consumers are looking to you to provide them with solutions to their problems. Your blog content should inform, educate and entertain your readers so put yourself in the shoes of your clients and write content which solves their problems.
Whether you’re new to the world of business blogging or just need some additional guidance, our content experts are here to help and support you - from helping you develop a blog strategy to drafting, uploading and sharing your blogs across relevant channels. Get in touch to find out how we can help you win customers with your business blog. Or, take a look at our lead generation ebook to find out more about how content and blogging can boost web traffic, leads and customers.
