To optimise a website’s conversion rate, marketers must first identify why users are failing to take the desired action on the website (for example submitting a form, making a call, or downloading value-added content).
Search engine optimisation (SEO) is the process of enhancing your website content in order to improve ranking on search engines. The benefits of boosting your position on a search engine results page (SERP) are numerous; including increasing the number of impressions received by your content and...
Adam is joined by Michal Wisniewski - MD at Flock to discuss how to build a company culture that accelerates growth and helps your business to scale. Find out the top 5 things to consider when building the right company culture for your business.
Developing effective key messages can help strengthen brand identity and differentiate your business from the competition. Defining your messaging allows you to tell consistent, impactful stories about your brand, which effectively engage your target audiences.
Your brand is not your logo, it’s not your mission statement; it’s not even your name. Your brand is your audience’s perception of who your company is and what you do. As such, creating a strong brand identity can have a significant impact on securing sales and increasing customer loyalty.
To optimise a website’s conversion rate, or CRO, the first step is to identify why users are failing to take the desired action on the website (whether that is submitting a form, making a call, or downloading value-added content). Savvy marketers can then use these insights to optimise conversion...
Inbound marketing is all about attracting new users by publishing useful, engaging content. In contrast to outbound marketing, which uses interruptive techniques, inbound seeks to provide users with content that is timely and relevant to them.
Tags: Inbound Marketing
Buyer personas are fictional representations of your ideal customers, shaped by market research and in-depth analysis. They provide a full picture of your target audience, clarifying their demographics, behaviours, needs, challenges and preferences. Creating a suite of buyer personas can prove a...
Tags: Inbound Marketing
If you are looking to scale up your business as opposed to simply growing it (if you’re not sure on the difference take a look at our recent blog on the subject of scaling vs growth) then customer engagement can play a vital role.
From answering customer queries, arranging appointments and demonstrations to aftersales, interaction with your customers is a key part of any business – and the variety of ways to do so has never been greater.