Blog

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Discover industry insights, the latest news and other exciting updates from our team.

How to use social media to generate leads

Social media is one of the most cost-effective digital marketing methods to communicate and engage with stakeholders.

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Posted by Frankie Boyle
on October 17, 2017

How to choose the right marketing agency

Feeling that the time has come for you to upscale your business’ marketing efforts and outsource marketing activity can be both exciting and terrifying. Handing your business to the care of someone else can be quite daunting - especially as you’ve taken so much time and care to nurture and grow...

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Posted by Gill Burgess
on October 12, 2017

Marketing Terms Dictionary: Understanding the Lingo and Acronyms

Like any industry, marketing is awash with buzzwords and acronyms - from social media terms and content marketing terms to email marketing and website optimisation jargon there’s plenty to try and get your head around.

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Posted by Frankie Boyle
on October 9, 2017

Why your website isn't generating business

According to research conducted by the Office for National Statistics, between January and March 2017, 89% of adults in the UK used the internet, up from 88% in 2016. From helping your business gain credibility and showcasing your work, to giving you the ability to target a wider market, your...

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Posted by Beccy Gregory
on October 5, 2017

How to write a content marketing plan that works

Content marketing is hugely important and forms the foundations of other marketing activity; it’s the basis of much inbound marketing and the backbone of SEO. By creating engaging content, you're helping put your brand in prime position to attract and convert potential customers.

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Tags: Marketing

Posted by Beccy Gregory
on October 3, 2017

How to turn leads from marketing qualified to sales qualified

No matter what industry you work in, having a well defined lead funnel is essential to identifying your most qualified contacts and determining at which point a lead should be handed over to the sales department.

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Posted by Frankie Boyle
on October 2, 2017

How to use LinkedIn to create leads

If you’re looking to target business buyers and professionals with your products and services, LinkedIn is the social media platform for you. Much more than just an online CV, LinkedIn allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market...

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Tags: Social Media, Communications, Lead Generation

Posted by Beccy Gregory
on September 29, 2017

Proud to support ART with HEART Auction

As some of you may know, we’ve worked with Queen’s Hall Arts Centre (QHA) for over ten years on a wide number of projects including exciting launches, plays and exhibitions.

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Posted by Anna Graham
on September 26, 2017

Why your website isn't receiving enquiries

If you’ve been working hard to boost traffic to your website, it can be disheartening to see that an increased number of visitors isn’t correlating to new enquiries or leads. There are a number of reasons why your website may not be receiving enquiries, and a variety of tools and methods  you can...

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Tags: Inbound Marketing

Posted by Byren Atkinson
on September 25, 2017

5 things to consider for destination marketing

What is Destination Marketing? Destination marketing is all about promoting a visitor, tourist or leisure attraction. It can raise awareness, generate revenue, increase footfall, spark the interest of potential new visitors and create a social ‘buzz’ about your destination.

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Tags: Marketing

Posted by Anna Graham
on September 20, 2017