Blog

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Discover industry insights, the latest news and other exciting updates from our team.

Why choose HubSpot for your website development

At r//evolution, our experienced web developers use HubSpot to create bespoke websites for our clients, designed to complement their brand guidelines, business aims, and required functionality.

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Tags: web design

Posted by Danielle Woods
on February 11, 2019

Conversion Rate Optimisation For Lead Generation Websites

To optimise a website’s conversion rate, marketers must first identify why users are failing to take the desired action on the website (for example submitting a form, making a call, or downloading value-added content).

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Tags: Lead Generation, CRO

Posted by Danielle Woods
on January 16, 2019

How to use SEO to generate leads for your business

Search engine optimisation (SEO) is the process of enhancing your website content in order to improve ranking on search engines. The benefits of boosting your position on a search engine results page (SERP) are numerous; including increasing the number of impressions received by your content and...

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Tags: Lead Generation, SEO

Posted by Danielle Woods
on January 16, 2019

Building a company culture that accelerates growth

Adam is joined by Michal Wisniewski - MD at Flock to discuss how to build a company culture that accelerates growth and helps your business to scale. Find out the top 5 things to consider when building the right company culture for your business. 

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Tags: Communications, scale up, Business Growth

Posted by Adam Blenkinsop
on January 9, 2019

What to expect from your key messaging workshop with r//evolution

Developing effective key messages can help strengthen brand identity and differentiate your business from the competition. Defining your messaging allows you to tell consistent, impactful stories about your brand, which effectively engage your target audiences.

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Tags: Design

Posted by Danielle Woods
on December 18, 2018

Rebranding projects – the r//evolution way

Your brand is not your logo, it’s not your mission statement; it’s not even your name. Your brand is your audience’s perception of who your company is and what you do. As such, creating a strong brand identity can have a significant impact on securing sales and increasing customer loyalty.

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Tags: Design, BRANDING

Posted by Danielle Woods
on November 30, 2018

Six ways to master CRO for enhanced lead generation

To optimise a website’s conversion rate, or CRO, the first step is to identify why users are failing to take the desired action on the website (whether that is submitting a form, making a call, or downloading value-added content). Savvy marketers can then use these insights to optimise conversion...

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Tags: Lead Generation, CRO

Posted by Danielle Woods
on November 15, 2018

The Elements Of A Strong Inbound Marketing Strategy

Inbound marketing is all about attracting new users by publishing useful, engaging content. In contrast to outbound marketing, which uses interruptive techniques, inbound seeks to provide users with content that is timely and relevant to them.  

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Tags: Inbound Marketing

Posted by Danielle Woods
on November 6, 2018

What are Buyer Personas and why does your marketing strategy need them?

Buyer personas are fictional representations of your ideal customers, shaped by market research and in-depth analysis. They provide a full picture of your target audience, clarifying their demographics, behaviours, needs, challenges and preferences. Creating a suite of buyer personas can prove a...

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Tags: Inbound Marketing

Posted by Danielle Woods
on November 5, 2018

Scaling your customer engagement to win and nurture new customers

If you are looking to scale up your business as opposed to simply growing it (if you’re not sure on the difference take a look at our recent blog on the subject of scaling vs growth) then customer engagement can play a vital role.

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Tags: Inbound Marketing, Online Marketing, Lead Generation, scale up, Business Growth

Posted by Steve Tomlin
on September 20, 2018