North East Travel Insurance specialist appoints growth experts r//evolution to supercharge digital strategy

Just Travel Cover, the award-winning Travel Insurance broker based in Sunderland, has partnered with revenue growth specialists r//evolution to implement a digital strategy to kickstart its recovery after Covid-19.

Specialising in Travel Insurance for people with pre-existing medical conditions and with no upper age limit, Just Travel Cover has already seen more than 100% growth month-on-month following the easing of travel restrictions and is now looking to capitalise on the increase in demand.

North-East based growth specialists r//evolution will implement a robust SEO strategy with the aim of making Just Travel Cover the go-to place for people looking for cover, as well as supporting other digital projects as the broker aims to bounce back from a challenging time through the pandemic.

The appointment comes after r//evolution successfully designed and built Just Travel Cover’s new customer-focused website with a view to implementing a wider digital strategy which will include social, search and display.

Dale Robinson, marketing manager at Just Travel Cover said, “I’m delighted to be working with r//evolution as we implement our new-look digital strategy. The last 18 months have been particularly challenging, but demand for holidays has not waivered, so as restrictions continue to ease, holiday bookings will follow and subsequently people will be looking for quality travel insurance – especially those with pre-existing conditions who will want to ensure they are fully protected."

On the partnership, he added “I’ve worked with r//evolution on many digital projects in the past, most recently on Just Travel Cover’s new website, and I’m excited to see the results from this partnership as we aim to bounce back this summer. By introducing a results-driven SEO and digital strategy now, we will be best-placed to capitalise on customer demand and ensure we hit our growth targets for the years ahead.”

Speaking of the partnership, Gill Burgess, Managing Director of r//evolution, added: “We have seen a rapid upturn in organisations investing in digital performance enhancement projects to accelerate their bounce-back. The partnership with Just Travel Cover provides a great opportunity to supercharge their growth strategy. We know how difficult the last 18 months have been for the travel industry and we are delighted to see that the recovery is underway. We’re excited to help them profit from the increased demand for travel insurance by introducing a results-driven SEO strategy.

“Forward-thinking and innovative companies like Just Travel Cover are embracing digital transformation to ensure they are able to take advantage of increased demand and drive future commercial success.”

Just Travel Cover is an award-winning travel insurance provider based in the North-East of England. They work with some of the world’s leading insurers and have helped more than a million people, many of whom have pre-existing medical conditions, find insurance since 1999.

To find out more about Just Travel Cover, visit

Tags: r//evolution, Business Growth, SEO

Posted by Chris Glancey
on August 2, 2021