Why your website isn't generating business

According to research conducted by the Office for National Statistics, between January and March 2017, 89% of adults in the UK used the internet, up from 88% in 2016. From helping your business gain credibility and showcasing your work, to giving you the ability to target a wider market, your company's website can be an extremely important tool when it comes to generating business.

There are a whole host of reasons why your website isn’t generating business but below are the most common issues we deal with on a daily basis…

Reasons your website isn't increasing business: 

It’s not optimised for mobile

According to research by StatCounter Global Stats, last year, mobile web usage overtook desktop for the first time with mobile and tablet devices accounting for 51.3% of internet usage worldwide in October 2016 compared to 48.7% on desktop.

The fact of the matter is that if you’re website isn’t optimised for mobile, you’re ultimately going to lose sales. According to the 2017 Q1 Mobile Commerce Insights Report compiled by Mobify, there has been a 16% growth in ecommerce coming from mobile. The study also predicts that, by 2019, the majority of the increase in retail sales will consistently come from online.

By ensuring that your website is responsive (web pages change size to suit the device on which it is being viewed) you will make your website more accessible to those viewing on mobiles and tablets.

You’re not telling a compelling story

There’s an old adage which has been proven time and time again… ‘people buy from people’ but how can we take this and make it true online? When a prospect lands on your website, it’s safe to assume that they don’t know much (if anything) about you or your business. You have a matter of seconds to entice a new prospect. If they don’t understand what you’re offering to them or they can’t relate with what you’re saying, they’ll simply go elsewhere - their time is too precious to go hunting for information.

It’s not always easy to turn a prospect into a customer but with a compelling story, you might just stand a chance! Visitors to your website should:

  • Learn what it is that you do
  • Feel like you understand their pain
  • See that you have solutions to their problems
  • Understand that what you offer is different to what your competitors do
  • Know that you have already helped other people just like them

If you’re website doesn’t accomplish any of the above objectives, it’s time to write a compelling business story.

A lack of offers

If you’re trying to attract leads, it’s vital that you offer your visitors some sort of value rather than trying to sell, sell, sell. In order to get your website visitors to part with their hard earned cash, you need to convince them that you are an expert in your field and you have the solutions to their problems. By offering free, downloadable content such as an e-book, white paper or guide, you’ll help prospects feel safe, educating them while proving that you’re an expert in your field. Setting this precedent can really help to generate future business through your website.

Low traffic

You can’t expect to generate business from your website if you don’t have any traffic!

One way to drive traffic - and potential leads - to your website is through a business blog. Frequently updated blogs give you fresh content to promote through other channels such as social media and email and encourage people to visit your website. You may also want to consider search engine optimisation for your content to help drive more traffic from search engine results.  

Websites have become the standard way to promote and sell your products on services online but, with with an ever-increasing number of websites available to internet users, it’s vital that you make the most of your website. If you would like to put your website to better use and generate more business, talk to our expert team.

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Posted by Beccy Gregory
on October 5, 2017