Search engine optimisation (SEO) is the process of enhancing your website content in order to improve ranking on search engines. The benefits of boosting your position on a search engine results page (SERP) are numerous; including increasing the number of impressions received by your content and maximising the likelihood of clicks, which may convert into leads on your website.
If you are a business seeking to gain more leads, here are some of the key steps you can take to boost that all-important SEO.
Complete an SEO audit
Before getting stuck-in with your search engine optimisation, it is important to understand what you are currently doing well and identify areas where there is room for improvement. Check that you have implemented all of the basic steps in SEO, including using meta-titles and well-written descriptions, briefly summarising the main topics covered in your content.
If any of these basic aspects are missing, then it is well-worth familiarising yourself with SEO best practice and making further optimisations to your website to boost performance.
Ensure your website is mobile friendly
In the third quarter of 2018, 52.4% of global web searches were completed on a mobile device. In recognition of the growing importance of mobile browsing, Google’s search engine algorithm now factors mobile responsiveness into its ranking criteria.
To enjoy an SEO boost, invest in a responsive mobile website. Not only will your mobile users find this easier to navigate, but it will also encourage them to convert.
Implement a regular blog schedule
When it comes to ranking content on the SERP, Google priorities content that is relevant, popular and current. As such, implementing a regular blog schedule with informative, shareable and keyword-rich content is of the upmost importance when it comes to SEO.
You should also aim to regularly update your most successful content, a process which not only adds value to your users, but also gives your posts a boost on the search engine results pages.
Select the right keywords
Use tools like Google Keyword Planner to investigate search volume trends and identify important keywords to incorporate into your blog and web content. This way, you can boost your ranking for relevant search terms and put yourself in prime position to receive those elusive impressions, clicks and eventually, leads.
Get comfortable with alt text
Google’s crawlers can understand and categorise text, but even Google doesn’t yet have technology to successfully index images. This means you have to do the work for it. Add alt text with a brief description of what is depicted in the imagery to help Google to understand the content and categorise it with a higher level of accuracy.
Why boost your SEO?
Better optimising your website for search engines can significantly boost your traffic, whilst lowering cost-per-clicks on paid search. With all the benefits of SEO, familiarising yourself with best practice and optimising your website accordingly, can be a valuable tool for boosting leads and driving business aims.
Need help optimising your website for search engines? Get in touch with our experienced team of marketers, who will be more than happy to assist with your query.