--- title: Blog | r//evolution marketing | Creative Marketing Agency Newcastle | Danielle Woods description: Marketing insight and blogs from r//evolution marketing - award-winning North East marketing agency --- [![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo.png) ![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo_menu.png)](https://www.r-evolution.co.uk/) - [Revenue Growth Strategy](https://www.r-evolution.co.uk/revenue-growth-strategy) - [Digital Transformation](https://www.r-evolution.co.uk/digital-transformation) - [Customer Acquisition](https://www.r-evolution.co.uk/customer-acquisition) - [Customer Nurturing](https://www.r-evolution.co.uk/customer-nurturing) - [r//esources Centre](https://www.r-evolution.co.uk/resources-centre) - [Blog](https://blog.r-evolution.co.uk/) - [About Us](https://www.r-evolution.co.uk/about-us) - [Our Work](https://www.r-evolution.co.uk/our-work) - [Careers](https://www.r-evolution.co.uk/careers) - [Get in Touch](https://www.r-evolution.co.uk/contact) ![Blog](https://www.r-evolution.co.uk/sites/default/files/marketing-blog.jpg "Blog") # blog*.* #### Discover industry insights, the latest news and other exciting updates from our team. [Go](https://blog.r-evolution.co.uk/author/danielle-woods#scroll_bottom) ## Danielle Woods ### Recent Posts [![](https://blog.r-evolution.co.uk/hubfs/why%20chooose%20hubspot.jpg)](https://blog.r-evolution.co.uk/why-choose-hubspot-for-your-website-development) ## [Why choose HubSpot for your website development](https://blog.r-evolution.co.uk/why-choose-hubspot-for-your-website-development) At r//evolution, our experienced web developers use HubSpot to create bespoke websites for our clients, designed to complement their brand guidelines, business aims, and required functionality. [Read More](https://blog.r-evolution.co.uk/why-choose-hubspot-for-your-website-development) Tags: [web design](https://blog.r-evolution.co.uk/topic/web-design) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on February 11, 2019 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/lead_generation.jpg)](https://blog.r-evolution.co.uk/conversion-rate-optimisation-for-lead-generation-websites) ## [Conversion Rate Optimisation For Lead Generation Websites](https://blog.r-evolution.co.uk/conversion-rate-optimisation-for-lead-generation-websites) To optimise a website’s conversion rate, marketers must first identify why users are failing to take the desired action on the website (for example submitting a form, making a call, or downloading value-added content). [Read More](https://blog.r-evolution.co.uk/conversion-rate-optimisation-for-lead-generation-websites) Tags: [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [CRO](https://blog.r-evolution.co.uk/topic/cro) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on January 16, 2019 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/seo.jpg)](https://blog.r-evolution.co.uk/how-to-use-seo-to-generate-leads-for-your-business) ## [How to use SEO to generate leads for your business](https://blog.r-evolution.co.uk/how-to-use-seo-to-generate-leads-for-your-business) Search engine optimisation (SEO) is the process of enhancing your website content in order to improve ranking on search engines. The benefits of boosting your position on a search engine results page (SERP) are numerous; including increasing the number of impressions received by your content and... [Read More](https://blog.r-evolution.co.uk/how-to-use-seo-to-generate-leads-for-your-business) Tags: [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [SEO](https://blog.r-evolution.co.uk/topic/seo) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on January 16, 2019 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/key%20messaging%20workshop.jpg)](https://blog.r-evolution.co.uk/what-to-expect-from-your-key-messaging-workshop-with-r/evolution) ## [What to expect from your key messaging workshop with r//evolution](https://blog.r-evolution.co.uk/what-to-expect-from-your-key-messaging-workshop-with-r/evolution) Developing effective key messages can help strengthen brand identity and differentiate your business from the competition. Defining your messaging allows you to tell consistent, impactful stories about your brand, which effectively engage your target audiences. [Read More](https://blog.r-evolution.co.uk/what-to-expect-from-your-key-messaging-workshop-with-r/evolution) Tags: [Design](https://blog.r-evolution.co.uk/topic/design) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on December 18, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/social-suggested-images/NBSL%20Funding.jpg)](https://blog.r-evolution.co.uk/rebranding-projects-the-r-evolution-way) ## [Rebranding projects – the r//evolution way](https://blog.r-evolution.co.uk/rebranding-projects-the-r-evolution-way) Your brand is not your logo, it’s not your mission statement; it’s not even your name. Your brand is your audience’s perception of who your company is and what you do. As such, creating a strong brand identity can have a significant impact on securing sales and increasing customer loyalty. [Read More](https://blog.r-evolution.co.uk/rebranding-projects-the-r-evolution-way) Tags: [Design](https://blog.r-evolution.co.uk/topic/design), [BRANDING](https://blog.r-evolution.co.uk/topic/branding) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on November 30, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/conversion-rate-optimisation-1.jpg)](https://blog.r-evolution.co.uk/six-ways-to-master-cro-for-enhanced-lead-generation) ## [Six ways to master CRO for enhanced lead generation](https://blog.r-evolution.co.uk/six-ways-to-master-cro-for-enhanced-lead-generation) To optimise a website’s conversion rate, or CRO, the first step is to identify why users are failing to take the desired action on the website (whether that is submitting a form, making a call, or downloading value-added content). Savvy marketers can then use these insights to optimise conversion... [Read More](https://blog.r-evolution.co.uk/six-ways-to-master-cro-for-enhanced-lead-generation) Tags: [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [CRO](https://blog.r-evolution.co.uk/topic/cro) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on November 15, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Picture1.jpg)](https://blog.r-evolution.co.uk/the-elements-of-a-strong-inbound-marketing-strategy) ## [The Elements Of A Strong Inbound Marketing Strategy](https://blog.r-evolution.co.uk/the-elements-of-a-strong-inbound-marketing-strategy) Inbound marketing is all about attracting new users by publishing useful, engaging content. In contrast to outbound marketing, which uses interruptive techniques, inbound seeks to provide users with content that is timely and relevant to them. [Read More](https://blog.r-evolution.co.uk/the-elements-of-a-strong-inbound-marketing-strategy) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on November 6, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/ThinkstockPhotos-153445007.jpg)](https://blog.r-evolution.co.uk/what-are-buyer-personas-and-why-does-your-marketing-strategy-need-them) ## [What are Buyer Personas and why does your marketing strategy need them?](https://blog.r-evolution.co.uk/what-are-buyer-personas-and-why-does-your-marketing-strategy-need-them) Buyer personas are fictional representations of your ideal customers, shaped by market research and in-depth analysis. They provide a full picture of your target audience, clarifying their demographics, behaviours, needs, challenges and preferences. Creating a suite of buyer personas can prove a... [Read More](https://blog.r-evolution.co.uk/what-are-buyer-personas-and-why-does-your-marketing-strategy-need-them) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on November 5, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/scale-business-inbound.jpg)](https://blog.r-evolution.co.uk/how-to-grow-your-business-using-inbound-marketing) ## [How to grow your business using Inbound Marketing](https://blog.r-evolution.co.uk/how-to-grow-your-business-using-inbound-marketing) Are you looking to increase qualified leads and drive business growth? Inbound marketing may just be the answer. [Read More](https://blog.r-evolution.co.uk/how-to-grow-your-business-using-inbound-marketing) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on September 11, 2018 - [Tweet](https://twitter.com/share) --- [All posts](https://blog.r-evolution.co.uk/all) # Sign up*.* # Digital innovation*.* #### If you need intelligent, user and mobile friendly web design, development or digital solutions we’d be happy to help. Speak to our knowledgeable team to boost your online performance. 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