--- title: Blog | r//evolution marketing | Creative Marketing Agency Newcastle | Lead Generation description: Lead Generation | Marketing insight and blogs from r//evolution marketing - award-winning North East marketing agency --- [![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo.png) ![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo_menu.png)](https://www.r-evolution.co.uk/) - [Revenue Growth Strategy](https://www.r-evolution.co.uk/revenue-growth-strategy) - [Digital Transformation](https://www.r-evolution.co.uk/digital-transformation) - [Customer Acquisition](https://www.r-evolution.co.uk/customer-acquisition) - [Customer Nurturing](https://www.r-evolution.co.uk/customer-nurturing) - [r//esources Centre](https://www.r-evolution.co.uk/resources-centre) - [Blog](https://blog.r-evolution.co.uk/) - [About Us](https://www.r-evolution.co.uk/about-us) - [Our Work](https://www.r-evolution.co.uk/our-work) - [Careers](https://www.r-evolution.co.uk/careers) - [Get in Touch](https://www.r-evolution.co.uk/contact) ![Blog](https://www.r-evolution.co.uk/sites/default/files/marketing-blog.jpg "Blog") # blog*.* #### Discover industry insights, the latest news and other exciting updates from our team. [Go](https://blog.r-evolution.co.uk/topic/lead-generation#scroll_bottom) [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/blog%20image%20PR-01.jpg)](https://blog.r-evolution.co.uk/maximising-your-revenue-streams-using-automation) ## [How you can maximise your existing revenue streams using automation.](https://blog.r-evolution.co.uk/maximising-your-revenue-streams-using-automation) Maximising existing revenue streams is an important part of meeting revenue targets, especially when many businesses are losing out on what had previously been promising business leads due to Covid-19. [Read More](https://blog.r-evolution.co.uk/maximising-your-revenue-streams-using-automation) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [automation](https://blog.r-evolution.co.uk/topic/automation) Posted by [Chris Glancey](https://blog.r-evolution.co.uk/author/chris-glancey) on January 6, 2021 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/3.dont-pull-up-drawbridge.png)](https://blog.r-evolution.co.uk/5-ways-automation-is-vital-to-any-marketing-strategy) ## [5 ways automation is vital to any marketing strategy](https://blog.r-evolution.co.uk/5-ways-automation-is-vital-to-any-marketing-strategy) Marketing automation is a transformative way to fuel business growth, increase efficiency and boost the rewards of your marketing and sales efforts. [Read More](https://blog.r-evolution.co.uk/5-ways-automation-is-vital-to-any-marketing-strategy) Tags: [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth), [automation](https://blog.r-evolution.co.uk/topic/automation) Posted by [Chris Glancey](https://blog.r-evolution.co.uk/author/chris-glancey) on June 30, 2020 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Delivering%20SaaS%20product%20demos%20that%20generate%20sales.png)](https://blog.r-evolution.co.uk/the-importance-of-failing-fast-in-a-post-covid-world) ## [The importance of failing fast in a post COVID world](https://blog.r-evolution.co.uk/the-importance-of-failing-fast-in-a-post-covid-world) There’s no doubt about it, COVID-19 has changed the marketing landscape. At the beginning of the year, none of us saw the impact Coronavirus would have on business. [Read More](https://blog.r-evolution.co.uk/the-importance-of-failing-fast-in-a-post-covid-world) Tags: [Online Marketing](https://blog.r-evolution.co.uk/topic/online-marketing), [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [scale up](https://blog.r-evolution.co.uk/topic/scale-up), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth), [covid 19](https://blog.r-evolution.co.uk/topic/covid-19), [coronavirus](https://blog.r-evolution.co.uk/topic/coronavirus) Posted by [Chris Glancey](https://blog.r-evolution.co.uk/author/chris-glancey) on May 28, 2020 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/How%20to%20grow%20your%20SaaS%20business%20with%20customer%20referrals.png)](https://blog.r-evolution.co.uk/how-to-grow-your-saas-business-with-customer-referrals) ## [How to grow your SaaS business with customer referrals](https://blog.r-evolution.co.uk/how-to-grow-your-saas-business-with-customer-referrals) If your business is selling its services to customers, and your customers are happy – can you utilise customer referrals to boost sales even further? The answer is yes. Referrals should be a huge part of the SaaS marketing mix. [Read More](https://blog.r-evolution.co.uk/how-to-grow-your-saas-business-with-customer-referrals) Tags: [Online Marketing](https://blog.r-evolution.co.uk/topic/online-marketing), [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth), [sales enablement](https://blog.r-evolution.co.uk/topic/sales-enablement), [Tech Sector](https://blog.r-evolution.co.uk/topic/tech-sector) Posted by [Chris Glancey](https://blog.r-evolution.co.uk/author/chris-glancey) on February 24, 2020 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/The%20most%20effective%20SaaS%20lead%20generation%20channels-01.jpg)](https://blog.r-evolution.co.uk/the-most-effective-saas-lead-generation-channels) ## [The most effective SaaS Lead Generation channels](https://blog.r-evolution.co.uk/the-most-effective-saas-lead-generation-channels) Lead generation is the process of attracting and converting strangers into prospects who have indicated an interest in your company's products and services, while helping you develop a sales pipeline. In the last few years, the buying process has evolved so much that marketers need to find new ways... [Read More](https://blog.r-evolution.co.uk/the-most-effective-saas-lead-generation-channels) Tags: [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [PPC](https://blog.r-evolution.co.uk/topic/ppc), [SEO](https://blog.r-evolution.co.uk/topic/seo), [CRO](https://blog.r-evolution.co.uk/topic/cro), [Tech Sector](https://blog.r-evolution.co.uk/topic/tech-sector) Posted by [Militsa Koleva](https://blog.r-evolution.co.uk/author/militsa-koleva) on February 21, 2020 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/thought%20leader_cover%20image.jpg)](https://blog.r-evolution.co.uk/how-to-position-your-tech-business-as-a-thought-leader) ## [How to Position Your Tech Business as a Thought Leader](https://blog.r-evolution.co.uk/how-to-position-your-tech-business-as-a-thought-leader) Thought leadership has emerged as a powerful strategy for brands to establish their authority and grow in the saturated technology sector. Many marketers now use thought leadership to boost brand awareness and lead generation. With today’s unprecedented access to information, consumers are more... [Read More](https://blog.r-evolution.co.uk/how-to-position-your-tech-business-as-a-thought-leader) Tags: [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [Tech Sector](https://blog.r-evolution.co.uk/topic/tech-sector) Posted by [Militsa Koleva](https://blog.r-evolution.co.uk/author/militsa-koleva) on August 23, 2019 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/lead_generation.jpg)](https://blog.r-evolution.co.uk/conversion-rate-optimisation-for-lead-generation-websites) ## [Conversion Rate Optimisation For Lead Generation Websites](https://blog.r-evolution.co.uk/conversion-rate-optimisation-for-lead-generation-websites) To optimise a website’s conversion rate, marketers must first identify why users are failing to take the desired action on the website (for example submitting a form, making a call, or downloading value-added content). [Read More](https://blog.r-evolution.co.uk/conversion-rate-optimisation-for-lead-generation-websites) Tags: [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [CRO](https://blog.r-evolution.co.uk/topic/cro) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on January 16, 2019 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/seo.jpg)](https://blog.r-evolution.co.uk/how-to-use-seo-to-generate-leads-for-your-business) ## [How to use SEO to generate leads for your business](https://blog.r-evolution.co.uk/how-to-use-seo-to-generate-leads-for-your-business) Search engine optimisation (SEO) is the process of enhancing your website content in order to improve ranking on search engines. The benefits of boosting your position on a search engine results page (SERP) are numerous; including increasing the number of impressions received by your content and... [Read More](https://blog.r-evolution.co.uk/how-to-use-seo-to-generate-leads-for-your-business) Tags: [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [SEO](https://blog.r-evolution.co.uk/topic/seo) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on January 16, 2019 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/conversion-rate-optimisation-1.jpg)](https://blog.r-evolution.co.uk/six-ways-to-master-cro-for-enhanced-lead-generation) ## [Six ways to master CRO for enhanced lead generation](https://blog.r-evolution.co.uk/six-ways-to-master-cro-for-enhanced-lead-generation) To optimise a website’s conversion rate, or CRO, the first step is to identify why users are failing to take the desired action on the website (whether that is submitting a form, making a call, or downloading value-added content). Savvy marketers can then use these insights to optimise conversion... [Read More](https://blog.r-evolution.co.uk/six-ways-to-master-cro-for-enhanced-lead-generation) Tags: [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [CRO](https://blog.r-evolution.co.uk/topic/cro) Posted by [Danielle Woods](https://blog.r-evolution.co.uk/author/danielle-woods) on November 15, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Header%20-%20Customer%20Engagement.jpg)](https://blog.r-evolution.co.uk/scaling-your-customer-engagement-to-win-and-nurture-new-customers) ## [Scaling your customer engagement to win and nurture new customers](https://blog.r-evolution.co.uk/scaling-your-customer-engagement-to-win-and-nurture-new-customers) If you are looking to scale up your business as opposed to simply growing it (if you’re not sure on the difference take a look at our recent blog on the subject of scaling vs growth) then customer engagement can play a vital role. [Read More](https://blog.r-evolution.co.uk/scaling-your-customer-engagement-to-win-and-nurture-new-customers) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Online Marketing](https://blog.r-evolution.co.uk/topic/online-marketing), [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation), [scale up](https://blog.r-evolution.co.uk/topic/scale-up), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth) Posted by [Steve Tomlin](https://blog.r-evolution.co.uk/author/steve-tomlin) on September 20, 2018 - [Tweet](https://twitter.com/share) --- [All posts](https://blog.r-evolution.co.uk/all) [Next](https://blog.r-evolution.co.uk/topic/lead-generation/page/2) # Sign up*.* # Digital innovation*.* #### If you need intelligent, user and mobile friendly web design, development or digital solutions we’d be happy to help. Speak to our knowledgeable team to boost your online performance. 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