Blog

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Discover industry insights, the latest news and other exciting updates from our team.

How to grow your SaaS business with customer referrals

If your business is selling its services to customers, and your customers are happy – can you utilise customer referrals to boost sales even further? The answer is yes. Referrals should be a huge part of the SaaS marketing mix.  

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Tags: Online Marketing, Lead Generation, Business Growth, sales enablement, Tech Sector

Posted by Chris Glancey
on February 24, 2020

The most effective SaaS Lead Generation channels

Lead generation is the process of attracting and converting strangers into prospects who have indicated an interest in your company's products and services, while helping you develop a sales pipeline. In the last few years, the buying process has evolved so much that marketers need to find new ways...

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Tags: Lead Generation, PPC, SEO, CRO, Tech Sector

Posted by Militsa Koleva
on February 21, 2020

How to Position Your Tech Business as a Thought Leader

Thought leadership has emerged as a powerful strategy for brands to establish their authority and grow in the saturated technology sector. Many marketers now use thought leadership to boost brand awareness and lead generation. With today’s unprecedented access to information, consumers are more...

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Tags: Lead Generation, Tech Sector

Posted by Militsa Koleva
on August 23, 2019

Conversion Rate Optimisation For Lead Generation Websites

To optimise a website’s conversion rate, marketers must first identify why users are failing to take the desired action on the website (for example submitting a form, making a call, or downloading value-added content).

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Tags: Lead Generation, CRO

Posted by Danielle Woods
on January 16, 2019

How to use SEO to generate leads for your business

Search engine optimisation (SEO) is the process of enhancing your website content in order to improve ranking on search engines. The benefits of boosting your position on a search engine results page (SERP) are numerous; including increasing the number of impressions received by your content and...

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Tags: Lead Generation, SEO

Posted by Danielle Woods
on January 16, 2019

Six ways to master CRO for enhanced lead generation

To optimise a website’s conversion rate, or CRO, the first step is to identify why users are failing to take the desired action on the website (whether that is submitting a form, making a call, or downloading value-added content). Savvy marketers can then use these insights to optimise conversion...

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Tags: Lead Generation, CRO

Posted by Danielle Woods
on November 15, 2018

Scaling your customer engagement to win and nurture new customers

If you are looking to scale up your business as opposed to simply growing it (if you’re not sure on the difference take a look at our recent blog on the subject of scaling vs growth) then customer engagement can play a vital role.

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Tags: Inbound Marketing, Online Marketing, Lead Generation, scale up, Business Growth

Posted by Steve Tomlin
on September 20, 2018

How to scale your business through lead generation and lead nurturing

So, you have a strategy to scale-up your business and now you’re looking to put practical plans in place to generate that level of growth.

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Tags: Lead Generation, scale up, Business Growth

Posted by Chris Glancey
on August 30, 2018

r//evolution marketing workshop - 28 September 2018, Manchester

Are you a northern business owner or key decision maker looking to grow your business?

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Tags: Online Marketing, r//evolution, Lead Generation

Posted by Chris Glancey
on August 22, 2018

r//evolution marketing workshop - 21 September 2018

Are you a busy business owner or senior decision maker looking to make changes to scale-up or grow your business?

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Tags: Online Marketing, r//evolution, Lead Generation

Posted by Chris Glancey
on August 22, 2018