Ali Hutchinson, an Arbonne Independent Consultant and blogger is passionate about clean eating, fitness, nutrition and wellbeing and wants to support others on their healthy living journey to achieve amazing results.

As a creative marketing agency, we were well placed to create and deliver an engaging marketing strategy for the brand - Ali Hutchinson. We were tasked to target a wider audience, develop a substantial online presence through a new dedicated website, and increase brand awareness to boost sales.

Design

Initially a brand identity was created for Ali Hutchinson, including a logo, colour palette and fonts. The brand was then rolled out across marketing collateral such as business cards and a brand new website. Working with Ali closely, we ensured the brand really represents both her personality and the business.

Digital

The highly-skilled r//evolution Digital team developed a bespoke website for the brand, creating a platform for Ali  to share her knowledge, experience and advice in the health, beauty nutrition and fitness sectors. The platform also needed to promote products that can aid healthier lifestyles - including Arbonne. The end result  provides a real insight into how Ali has discovered a positive work-life balance - encouraging others to consider becoming part of Ali’s Arbonne sales team. It also includes data capture to help Ali build relationships with new and returning visitors.

r//evolution is continuing to support Ali to build an online persona - sharing relevant content on the blog and driving traffic to the website through ongoing search engine optimisation.

To tie in further with this digital activity, a branded e-zine template has been created which allows Ali to communicate and engage with customers directly. Direct Marketing  is a great way to make effective use of the data capture from the website in order to drive sales and reach wider business goals.

Communications

Complementing the online presence is a strategic social media strategy and ongoing delivery support and guidance. r//evolution is working collaboratively with Ali to grow engagement across a variety of social media platforms including Facebook, Twitter, Instagram and LinkedIn. This includes social media advertising to bolster organic activity. Advertising is tailored to reach Ali’s key target audience and grow brand awareness and recognition.

Results

Month on month results so far indicate website traffic is growing, as are new followers across social media channels.

We’re really excited to continue working with the Ali Hutchinson brand to reach and engage with the desired target audience. If you’re interested in learning more about Ali, her blog and her favourite Arbonne products – visit her website here: www.ali-hutchinson.co.uk  

Or, if you’d like to know how r//evolution and its results-focussed approach can help your business we’d love for you to get in touch, simply call 0191 499 8415 or email more@r-evolution.co.uk.