April traditionally begins in a myriad of mirth, with brands showing their playful sides on everything from fake products (avocado Coca-Cola anyone?) to parliamentary offices taking the time to troll…unless of course EU Passports will indeed be taking on a very different brand identity in the...
Social media is a wonderful tool in the marketing mix for any business. Twitter, Instagram, Linkedin, Facebook, Pinterest and more are likely to be daily platforms for many of your customers, stakeholders and employees – so be sure to know how to use them well.
Promoting your destination and highlighting the fantastic choice of activities or services available is essential when it comes to raising awareness, increasing footfall and generating revenue. While social media, search engine optimisation (SEO), media relations and advertising can really help...
An impressive media launch can help to make or break a campaign, setting the foundation for future activity. It’s key to make sure you’re ticking all the right boxes, so we’ve put together some helpful points to consider when planning a PR launch – and most importantly – how to avoid any common...
Social media has transformed the way businesses interact with and market to their target audiences. For the travel and leisure sector, the rise in the internet and the growing popularity of social channels has fundamentally changed destination marketing.
The internet has completely transformed the way consumers buy products and interact with brands. Rather than going into a shop and talking to a salesperson, using their advice to make a purchase, consumers now use the internet to search for solutions to their problems.
If you’re looking to target business buyers and professionals with your products and services, LinkedIn is the social media platform for you. Much more than just an online CV, LinkedIn allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market...
"Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics."
In a previous blog, we broke some myths of PR, and explained how public relations is more than just writing press releases.
“If I was down to my last dollar, I’d spend it on public relations.”