Blog

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Discover industry insights, the latest news and other exciting updates from our team.

Can any good come from jumping on a bandwagon?

April traditionally begins in a myriad of mirth, with brands showing their playful sides on everything from fake products (avocado Coca-Cola anyone?) to parliamentary offices taking the time to troll…unless of course EU Passports will indeed be taking on a very different brand identity in the...

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Tags: Social Media, Communications, Marketing

Posted by Samantha Wilcox
on April 18, 2018

5 simple steps to boost engagement on social media

Social media is a wonderful tool in the marketing mix for any business. Twitter, Instagram, Linkedin, Facebook, Pinterest and more are likely to be daily platforms for many of your customers, stakeholders and employees – so be sure to know how to use them well.

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Tags: Social Media, Communications, Marketing

Posted by Anna Graham
on March 15, 2018

Finding and collaborating with travel influencers

Promoting your destination and highlighting the fantastic choice of activities or services available is essential when it comes to raising awareness, increasing footfall and generating revenue. While social media, search engine optimisation (SEO), media relations and advertising can really help...

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Tags: Communications

Posted by Anna Graham
on February 13, 2018

PR launches and how to avoid the pitfalls

An impressive media launch can help to make or break a campaign, setting the foundation for future activity. It’s key to make sure you’re ticking all the right boxes, so we’ve put together some helpful points to consider when planning a PR launch – and most importantly – how to avoid any common...

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Tags: Communications

Posted by Anna Graham
on January 30, 2018

The importance of social media in destination marketing

Social media has transformed the way businesses interact with and market to their target audiences. For the travel and leisure sector, the rise in the internet and the growing popularity of social channels has fundamentally changed destination marketing.

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Tags: Online Marketing, Communications

Posted by Anna Graham
on January 18, 2018

How inbound marketing will help your business to grow

The internet has completely transformed the way consumers buy products and interact with brands. Rather than going into a shop and talking to a salesperson, using their advice to make a purchase, consumers now use the internet to search for solutions to their problems.

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Tags: Inbound Marketing, Communications, Marketing

Posted by Beccy Gregory
on December 4, 2017

How to use LinkedIn to create leads

If you’re looking to target business buyers and professionals with your products and services, LinkedIn is the social media platform for you. Much more than just an online CV, LinkedIn allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market...

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Tags: Social Media, Communications, Lead Generation

Posted by Beccy Gregory
on September 29, 2017

Why we love PR

"Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics."

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Tags: Communications

Posted by Anna Graham
on September 18, 2017

The Do's and Don'ts of writing a Press Release

In a previous blog, we broke some myths of PR, and explained how public relations is more than just writing press releases.

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Tags: Communications

Posted by Anna Graham
on June 14, 2017

Breaking the Myths: Why PR should be part of your business strategy

“If I was down to my last dollar, I’d spend it on public relations.”

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Tags: Communications

Posted by Frankie Boyle
on March 30, 2017