We're incredibly proud of the work we complete for our clients which is why we wanted to shine a light on our recent collaboration with Roker Pier & Lighthouse.

One of Sunderland's most iconic landmarks, Roker Pier & Lighthouse has been sympathetically restored to its former glory. The lighthouse and tunnel are due to open for public tours soon, giving people the opportunity to explore one of the region's most recognisable structures.

We were tasked to work with the stakeholders at Roker Pier & Lighthouse to raise awareness of the ongoing restoration work and increase the interest surrounding plans to offer public tours of the attraction.

"The team at r//evolution have been excellent to work with and have understood our needs right from the beginning. Their experience and insight has been vital in the development of each element of the project." - ROKER PIER

As an integrated agency, we were well placed to create and deliver a complete marketing solution for Roker Pier & Lighthouse utilising design, digital and communications.

Design

Our design team worked closely with the client to develop brand guidelines based on the existing logo, from here, we created a variety of marketing materials including leaflets, banners, stationery, postcards and merchandise.

Digital

To support the marketing activity, we designed and built a fully bespoke website which includes data capture, tour bookings and unique features such as the beautiful historical timeline.

We also organised a virtual tour of the tunnel and lighthouse so that those who are unable to visit in person will still be able to explore the landmark.

Recognising the need to keep stakeholders up to date with the latest news on the project and to make effective use of data capture, we also created a custom-built ezine template.

Communications

The r//evolution comms team has secured media coverage in regional press as well as increasing engagement across social media channels, providing a solid foundation for effective communications and marketing activity in the months and years to come.

The benefit to Roker Pier & Lighthouse

The marketing materials produced helped build awareness of the Roker Pier & Lighthouse brand, raising the profile of the local attraction and building excitement around the new tour offer. Working with r//evolution, Roker Pier & Lighthouse we achieved a 121% increase in Facebook reach across a four month period.

We will continue to work with the client to raise awareness and can't wait for a team outing to experience the tours for ourselves! If you fancy learning more about the pier and lighthouse make sure you visit the Roker Pier website.  

To find out how r//evolution can help your business stand out from the crowd, give us a ring on 0191 499 8415 or email more@r-evolution.co.uk.