--- title: Blog | r//evolution marketing | Creative Marketing Agency Newcastle | Frankie Boyle description: Marketing insight and blogs from r//evolution marketing - award-winning North East marketing agency --- [![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo.png) ![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo_menu.png)](https://www.r-evolution.co.uk/) - [Revenue Growth Strategy](https://www.r-evolution.co.uk/revenue-growth-strategy) - [Digital Transformation](https://www.r-evolution.co.uk/digital-transformation) - [Customer Acquisition](https://www.r-evolution.co.uk/customer-acquisition) - [Customer Nurturing](https://www.r-evolution.co.uk/customer-nurturing) - [r//esources Centre](https://www.r-evolution.co.uk/resources-centre) - [Blog](https://blog.r-evolution.co.uk/) - [About Us](https://www.r-evolution.co.uk/about-us) - [Our Work](https://www.r-evolution.co.uk/our-work) - [Careers](https://www.r-evolution.co.uk/careers) - [Get in Touch](https://www.r-evolution.co.uk/contact) ![Blog](https://www.r-evolution.co.uk/sites/default/files/marketing-blog.jpg "Blog") # blog*.* #### Discover industry insights, the latest news and other exciting updates from our team. [Go](https://blog.r-evolution.co.uk/author/frankie-boyle#scroll_bottom) ## Frankie Boyle ![Frankie Boyle](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) ### Recent Posts [![](https://blog.r-evolution.co.uk/hubfs/ThinkstockPhotos-153445007.jpg)](https://blog.r-evolution.co.uk/understanding-your-audience-why-you-need-buyer-personas) ## [Understanding Your Audience: Why You Need Buyer Personas](https://blog.r-evolution.co.uk/understanding-your-audience-why-you-need-buyer-personas) Whether you’re looking for a new website, a way to refresh your brand or a different way to market your business, it is essential you know your audience. [Read More](https://blog.r-evolution.co.uk/understanding-your-audience-why-you-need-buyer-personas) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Marketing](https://blog.r-evolution.co.uk/topic/marketing) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) Posted by [Frankie Boyle](https://blog.r-evolution.co.uk/author/frankie-boyle) on November 27, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/qualify-leads.jpg)](https://blog.r-evolution.co.uk/how-to-qualify-leads) ## [How to qualify leads](https://blog.r-evolution.co.uk/how-to-qualify-leads) So, your website and marketing activity are doing a great job at generating leads (if not - this lead generation blog will help), but how do to qualify which of the leads you should be focussing your attention on to make a sale? Are you able to understand which of these leads are more ready to buy... [Read More](https://blog.r-evolution.co.uk/how-to-qualify-leads) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) Posted by [Frankie Boyle](https://blog.r-evolution.co.uk/author/frankie-boyle) on November 13, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/content.jpg)](https://blog.r-evolution.co.uk/how-to-write-content-that-converts-leads) ## [How to write content that converts leads](https://blog.r-evolution.co.uk/how-to-write-content-that-converts-leads) No matter what you’re writing - be it an email, a landing page, a blog post or a social media status - you have to produce something that your target audience wants to read. Content needs to catch their eye and make them stop - even just for a second - to read your work. [Read More](https://blog.r-evolution.co.uk/how-to-write-content-that-converts-leads) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) Posted by [Frankie Boyle](https://blog.r-evolution.co.uk/author/frankie-boyle) on November 7, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/social-media-leads.jpg)](https://blog.r-evolution.co.uk/how-to-use-social-media-to-generate-leads) ## [How to use social media to generate leads](https://blog.r-evolution.co.uk/how-to-use-social-media-to-generate-leads) Social media is one of the most cost-effective digital marketing methods to communicate and engage with stakeholders. [Read More](https://blog.r-evolution.co.uk/how-to-use-social-media-to-generate-leads) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) Posted by [Frankie Boyle](https://blog.r-evolution.co.uk/author/frankie-boyle) on October 17, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/marketing-terms-dictionary-jargon.jpg)](https://blog.r-evolution.co.uk/marketing-terms-dictionary-understanding-the-lingo-and-acronyms) ## [Marketing Terms Dictionary: Understanding the Lingo and Acronyms](https://blog.r-evolution.co.uk/marketing-terms-dictionary-understanding-the-lingo-and-acronyms) Like any industry, marketing is awash with buzzwords and acronyms - from social media terms and content marketing terms to email marketing and website optimisation jargon there’s plenty to try and get your head around. [Read More](https://blog.r-evolution.co.uk/marketing-terms-dictionary-understanding-the-lingo-and-acronyms) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) Posted by [Frankie Boyle](https://blog.r-evolution.co.uk/author/frankie-boyle) on October 9, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/qualified-leads.jpg)](https://blog.r-evolution.co.uk/how-to-turn-leads-from-marketing-qualified-to-sales-qualified) ## [How to turn leads from marketing qualified to sales qualified](https://blog.r-evolution.co.uk/how-to-turn-leads-from-marketing-qualified-to-sales-qualified) No matter what industry you work in, having a well defined lead funnel is essential to identifying your most qualified contacts and determining at which point a lead should be handed over to the sales department. [Read More](https://blog.r-evolution.co.uk/how-to-turn-leads-from-marketing-qualified-to-sales-qualified) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) Posted by [Frankie Boyle](https://blog.r-evolution.co.uk/author/frankie-boyle) on October 2, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/ThinkstockPhotos-179225452-1.jpg)](https://blog.r-evolution.co.uk/how-to-identify-quality-leads) ## [How to identify quality leads](https://blog.r-evolution.co.uk/how-to-identify-quality-leads) It can difficult to know which leads from your website are worth your time, and which maybe aren’t (for the time being at least). It may seem counter-productive to prioritise some leads over others, but in order to convert leads into customers, it’s better to focus on quality leads where you’re... [Read More](https://blog.r-evolution.co.uk/how-to-identify-quality-leads) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) Posted by [Frankie Boyle](https://blog.r-evolution.co.uk/author/frankie-boyle) on September 8, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/Social%20Media%20Advertising%20To%20Boost%20or%20Not%20to%20Boost.jpg)](https://blog.r-evolution.co.uk/social-media-advertising-to-boost-or-not-to-boost) ## [Social Media Advertising: To Boost or Not to Boost?](https://blog.r-evolution.co.uk/social-media-advertising-to-boost-or-not-to-boost) Social media sites such as Facebook and Instagram have many algorithms in place to determine which posts you see and which are buried at the bottom of your News Feed. This can make it harder for businesses who want to get their messages out on social media. So, the question is, should you pay for... [Read More](https://blog.r-evolution.co.uk/social-media-advertising-to-boost-or-not-to-boost) Tags: [Social Media](https://blog.r-evolution.co.uk/topic/social-media), [Online Marketing](https://blog.r-evolution.co.uk/topic/online-marketing) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) Posted by [Frankie Boyle](https://blog.r-evolution.co.uk/author/frankie-boyle) on August 17, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/ros_review.jpg)](https://blog.r-evolution.co.uk/the-r/eview-with-ros-haverson) ## [The r//eview with Ros Haverson](https://blog.r-evolution.co.uk/the-r/eview-with-ros-haverson) Our Head of Design, Ros Haverson has spent the last 13 years providing outstanding design work for our wide ranging client base. [Read More](https://blog.r-evolution.co.uk/the-r/eview-with-ros-haverson) Tags: [r//evolution](https://blog.r-evolution.co.uk/topic/r-evolution) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) Posted by [Frankie Boyle](https://blog.r-evolution.co.uk/author/frankie-boyle) on July 10, 2017 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Images/sam_review.jpg)](https://blog.r-evolution.co.uk/the-r/eview-with-sam-leaver) ## [The r//eview with Sam Leaver](https://blog.r-evolution.co.uk/the-r/eview-with-sam-leaver) Sam Leaver joined team r//evolution in May 2016 and has, since then, helped our clients to stand out from the crowd with innovative digital projects. [Read More](https://blog.r-evolution.co.uk/the-r/eview-with-sam-leaver) Tags: [r//evolution](https://blog.r-evolution.co.uk/topic/r-evolution) ![](https://blog.r-evolution.co.uk/hubfs/Staff%20Photos/frankie.jpg) Posted by [Frankie Boyle](https://blog.r-evolution.co.uk/author/frankie-boyle) on May 19, 2017 - [Tweet](https://twitter.com/share) --- [All posts](https://blog.r-evolution.co.uk/all) [Next](https://blog.r-evolution.co.uk/author/frankie-boyle/page/2) # Sign up*.* # Digital innovation*.* #### If you need intelligent, user and mobile friendly web design, development or digital solutions we’d be happy to help. Speak to our knowledgeable team to boost your online performance. 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