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Discover industry insights, the latest news and other exciting updates from our team.

Frankie Boyle

Frankie Boyle

Recent Posts

Understanding Your Audience: Why You Need Buyer Personas

Whether you’re looking for a new website, a way to refresh your brand or a different way to market your business, it is essential you know your audience.

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Tags: Inbound Marketing, Marketing

Posted by Frankie Boyle
on November 27, 2017

How to qualify leads

So, your website and marketing activity are doing a great job at generating leads (if not - this lead generation blog will help), but how do to qualify which of the leads you should be focussing your attention on to make a sale? Are you able to understand which of these leads are more ready to buy...

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Tags: Lead Generation, Inbound Marketing

Posted by Frankie Boyle
on November 13, 2017

How to write content that converts leads

No matter what you’re writing - be it an email, a landing page, a blog post or a social media status - you have to produce something that your target audience wants to read. Content needs to catch their eye and make them stop - even just for a second - to read your work.

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Posted by Frankie Boyle
on November 7, 2017

How to use social media to generate leads

Social media is one of the most cost-effective digital marketing methods to communicate and engage with stakeholders.

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Posted by Frankie Boyle
on October 17, 2017

Marketing Terms Dictionary: Understanding the Lingo and Acronyms

Like any industry, marketing is awash with buzzwords and acronyms - from social media terms and content marketing terms to email marketing and website optimisation jargon there’s plenty to try and get your head around.

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Posted by Frankie Boyle
on October 9, 2017

How to turn leads from marketing qualified to sales qualified

No matter what industry you work in, having a well defined lead funnel is essential to identifying your most qualified contacts and determining at which point a lead should be handed over to the sales department.

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Posted by Frankie Boyle
on October 2, 2017

How to identify quality leads

It can difficult to know which leads from your website are worth your time, and which maybe aren’t (for the time being at least). It may seem counter-productive to prioritise some leads over others, but in order to convert leads into customers, it’s better to focus on quality leads where you’re...

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Tags: Inbound Marketing

Posted by Frankie Boyle
on September 8, 2017

Social Media Advertising: To Boost or Not to Boost?

Social media sites such as Facebook and Instagram have many algorithms in place to determine which posts you see and which are buried at the bottom of your News Feed. This can make it harder for businesses who want to get their messages out on social media. So, the question is, should you pay for...

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Tags: Online Marketing, Social Media

Posted by Frankie Boyle
on August 17, 2017

The r//eview with Ros Haverson

Our Head of Design, Ros Haverson has spent the last 13 years providing outstanding design work for our wide ranging client base.

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Tags: r//evolution

Posted by Frankie Boyle
on July 10, 2017

The r//eview with Sam Leaver

Sam Leaver joined team r//evolution in May 2016 and has, since then, helped our clients to stand out from the crowd with innovative digital projects.

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Tags: r//evolution

Posted by Frankie Boyle
on May 19, 2017