Whether you’re looking for a new website, a way to refresh your brand or a different way to market your business, it is essential you know your audience.
So, your website and marketing activity are doing a great job at generating leads (if not - this lead generation blog will help), but how do to qualify which of the leads you should be focussing your attention on to make a sale? Are you able to understand which of these leads are more ready to buy...
No matter what you’re writing - be it an email, a landing page, a blog post or a social media status - you have to produce something that your target audience wants to read. Content needs to catch their eye and make them stop - even just for a second - to read your work.
Social media is one of the most cost-effective digital marketing methods to communicate and engage with stakeholders.
Like any industry, marketing is awash with buzzwords and acronyms - from social media terms and content marketing terms to email marketing and website optimisation jargon there’s plenty to try and get your head around.
No matter what industry you work in, having a well defined lead funnel is essential to identifying your most qualified contacts and determining at which point a lead should be handed over to the sales department.
It can difficult to know which leads from your website are worth your time, and which maybe aren’t (for the time being at least). It may seem counter-productive to prioritise some leads over others, but in order to convert leads into customers, it’s better to focus on quality leads where you’re...
Tags: Inbound Marketing
Social media sites such as Facebook and Instagram have many algorithms in place to determine which posts you see and which are buried at the bottom of your News Feed. This can make it harder for businesses who want to get their messages out on social media. So, the question is, should you pay for...
Our Head of Design, Ros Haverson has spent the last 13 years providing outstanding design work for our wide ranging client base.