It often seems that we are under constant bombardment from businesses that are desperate for our attention. Whether it’s an email, a social media post or an app notification, there are so many different marketing messages all battling for your attention. With so much ‘noise’ around, how do you make your digital marketing stand out from the crowd?
You've probably read blogs about how content is king... they’re not wrong. Creating content that educates and entertains is the perfect way to engage your audience. Digital marketing has not only made it easier for businesses to write and publish their own content, it has made it much easier for interested parties to share the news among their friends and family, introducing more potential customers to your brand.
The internet is a vast place with more information than one person can ever really need. There are more than three billion internet users, over one billion websites, around two million blog posts written every day and an average of 500 million tweets sent each day.
In order to make your content stand out from the crowd, creativity is key. What makes you open a marketing email or share a social media post from a business you’ve used in the past? Take inspiration from campaigns that catch and hold your attention and experiment with your own creative content and marketing tactics.
We live in a world where we are constantly ‘switched on’. Millennials – people born between the early 1980s and the early 2000s - are the first generation for whom technology has always been a part of their lives. There is a whole generation of tech natives who expect brands to impress and engage. We are all busy people so, if your marketing isn’t exciting or useful, we’re going to look elsewhere.
Each piece of content you write – whether it is for your website, blog, e-newsletter or social media – should be tailored to your target audience.
r//evolution’s Communication and Content team have a fantastic reputation for creating both digital and traditional campaigns that help businesses stand out from the crowd.
If you would like our multi award-winning team to help your business make a big impact, get in touch today.