Blog

blog.

Discover industry insights, the latest news and other exciting updates from our team.

Scaling your customer engagement to win and nurture new customers

If you are looking to scale up your business as opposed to simply growing it (if you’re not sure on the difference take a look at our recent blog on the subject of scaling vs growth) then customer engagement can play a vital role.

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Tags: scale up, Business Growth, Inbound Marketing, Online Marketing, Lead Generation

Posted by Steve Tomlin
on September 20, 2018

r//evolution marketing workshop - 28 September 2018, Manchester

Are you a northern business owner or key decision maker looking to grow your business?

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Tags: Online Marketing, r//evolution, Lead Generation

Posted by Chris Glancey
on August 22, 2018

r//evolution marketing workshop - 21 September 2018

Are you a busy business owner or senior decision maker looking to make changes to scale-up or grow your business?

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Tags: Online Marketing, r//evolution, Lead Generation

Posted by Chris Glancey
on August 22, 2018

The importance of content marketing in a B2B environment and how to beat the competition

You may think that inbound marketing tactics are primarily only for B2C businesses but, with 95% of B2B buyers considering content as trustworthy when evaluating a company, it’s clear to see that creating engaging and insightful text, videos and images is important for all companies. 

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Tags: Online Marketing, Social Media, Communications, Marketing, Inbound Marketing

Posted by Samantha Wilcox
on July 19, 2018

How to use social media advertising to generate new leads

In some quarters GDPR is seen as a road-block to effective marketing. With much tighter restrictions on marketing communications, some marketers could be forgiven in thinking the ability to generate leads has been severely impacted. 

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Tags: Social Media, Online Marketing, Inbound Marketing

Posted by Chris Glancey
on July 16, 2018

Managing Data Post GDPR – Building A Sustainable Database

Since the introduction of the General Data Protection Regulation (GDPR) earlier this year, marketeers and companies alike have had to adapt their marketing strategy.

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Tags: Inbound Marketing, Marketing, Online Marketing

Posted by Chris Glancey
on July 6, 2018

Successfully expanding from bricks and mortar to eCommerce

By 2040 it is expected that 95% of purchases in the UK will be made via an eCommerce site. This comes alongside a flurry of popular names, such as Marks and Spencer, reducing their presence on the high street (or in the case of Maplin and Toys R Us disappearing altogether). Couple this with data...

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Tags: Online Marketing, web design, ecommerce

Posted by Samantha Wilcox
on June 28, 2018

Assessing the opportunities of GDPR

Much has been made about the introduction of the General Data Protection Regulation (GDPR). For some GDPR is deemed to be a hurdle to effective marketing: no more mass email marketing, no more purchasing of data, and big changes to online marketing practices.

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Tags: Online Marketing, Communications

Posted by Chris Glancey
on June 21, 2018

r//evolution marketing workshop - 13 July 2018

r//evolution are hosting a marketing workshop between 12 and 2 on Friday July 13 at the Northern Design Centre in Gateshead which will help busy business leaders and marketers across the region uncover new marketing strategies and outline what tactics you should be employing to make your marketing...

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Tags: Online Marketing, r//evolution, Lead Generation

Posted by Chris Glancey
on June 13, 2018

Marketing after GDPR and the impact on business communications

GDPR is finally here. After a deluge of opt-in emails and companies scrambling to update their privacy policies, the General Data Protection Regulation is now in full swing and marketing departments throughout Europe are carrying out their day-to-day activities in a brave new world.  

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Tags: Online Marketing, r//evolution

Posted by Chris Glancey
on June 7, 2018