Blog

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Discover industry insights, the latest news and other exciting updates from our team.

The importance of social media in destination marketing

Social media has transformed the way businesses interact with and market to their target audiences. For the travel and leisure sector, the rise in the internet and the growing popularity of social channels has fundamentally changed destination marketing.

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Tags: Online Marketing, Communications

Posted by Anna Graham
on January 18, 2018

Upgrade Your Email Tactics

It’s time to evaluate and improve your email marketing tactics. If you’re using email there’s a number of techniques and methods you can incorporate into your activity to ensure email is driving the results you need. We’ll talk you through a few initial steps you can take to start building on your...

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Tags: Online Marketing

Posted by Beccy Gregory
on October 23, 2017

Why your website has low traffic

Imagine for a moment that you have planned the perfect party. You’ve bought the decorations, food, drink and a new outfit for the evening. You’ve spent so long planning this party, the room looks brilliant and you’re really looking forward to the night ahead but wait… where are the guests? If...

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Tags: Online Marketing, Digital

Posted by Sam Leaver
on August 30, 2017

Social Media Advertising: To Boost or Not to Boost?

Social media sites such as Facebook and Instagram have many algorithms in place to determine which posts you see and which are buried at the bottom of your News Feed. This can make it harder for businesses who want to get their messages out on social media. So, the question is, should you pay for...

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Tags: Social Media, Online Marketing

Posted by Frankie Boyle
on August 17, 2017

Using Video in your Online Marketing Strategy

According to Entrepreneur, it is predicted that, by 2019 80% of online content will be video. Such a forecast seems entirely likely considering the rise of video content online in recent years. With online video now accounting for over two-thirds of all internet traffic.

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Tags: Online Marketing

Posted by Beccy Gregory
on June 5, 2017

We're strengthening our results-focused service offer

We’re so delighted to announce a new dedicated online marketing service area as a result of increasing client demand and exciting new business wins.

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Tags: Online Marketing

Posted by Beccy Gregory
on May 8, 2017

How to reduce bounce rate

What is bounce rate? The bounce rate of your website relates to the percentage of visitors making single page visits – that is, the number of people who arrive and look at only one page before leaving the site.  Bounce rate can be an important metric to understand how visitors are using your...

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Tags: Online Marketing

Posted by Beccy Gregory
on April 13, 2017

How media campaigns are changing the way we live

Over the past few years, media campaigns have had a huge influence on our lives -  changing our behaviours and the way we live our lives. Many larger campaigns have the power to encourage people to make significant lifestyle changes which shows the huge weight these brands have across a large...

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Tags: Design, Online Marketing, Communications

Posted by Frankie Boyle
on January 13, 2017

The three C's of standout Digital Marketing

It often seems that we are under constant bombardment from businesses that are desperate for our attention. Whether it’s an email, a social media post or an app notification, there are so many different marketing messages all battling for your attention. With so much ‘noise’ around, how do you make...

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Tags: Online Marketing

Posted by Beccy Gregory
on October 13, 2016

Be proactive, not reactive with a marketing strategy

We know that it’s tempting to jump straight into the more creative aspects of your marketing, but having a well-defined marketing strategy is certainly important in the performance of your business.

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Tags: Online Marketing

Posted by Beccy Gregory
on October 6, 2016

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