Blog

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Discover industry insights, the latest news and other exciting updates from our team.

How to use social media advertising to generate new leads

It some quarters GDPR is seen as a road-block to effective marketing. With much tighter restrictions on marketing communications, some marketers could be forgiven in thinking the ability to generate leads has been severely impacted. 

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Tags: Social Media, Inbound Marketing, Online Marketing

Posted by Chris Glancey
on July 16, 2018

Managing Data Post GDPR – Building A Sustainable Database

Since the introduction of the General Data Protection Regulation (GDPR) earlier this year, marketeers and companies alike have had to adapt their marketing strategy.

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Tags: Inbound Marketing, Online Marketing, Marketing

Posted by Chris Glancey
on July 6, 2018

Successfully expanding from bricks and mortar to eCommerce

By 2040 it is expected that 95% of purchases in the UK will be made via an eCommerce site. This comes alongside a flurry of popular names, such as Marks and Spencer, reducing their presence on the high street (or in the case of Maplin and Toys R Us disappearing altogether). Couple this with data...

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Tags: Online Marketing, web design, ecommerce

Posted by Samantha Wilcox
on June 28, 2018

Assessing the opportunities of GDPR

Much has been made about the introduction of the General Data Protection Regulation (GDPR). For some GDPR is deemed to be a hurdle to effective marketing: no more mass email marketing, no more purchasing of data, and big changes to online marketing practices.

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Tags: Online Marketing, Communications

Posted by Chris Glancey
on June 21, 2018

r//evolution marketing workshop - 13 July 2018

r//evolution are hosting a marketing workshop between 12 and 2 on Friday July 13 at the Northern Design Centre in Gateshead which will help busy business leaders and marketers across the region uncover new marketing strategies and outline what tactics you should be employing to make your marketing...

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Tags: Online Marketing, r//evolution, Lead Generation

Posted by Chris Glancey
on June 13, 2018

Marketing after GDPR and the impact on business communications

GDPR is finally here. After a deluge of opt-in emails and companies scrambling to update their privacy policies, the General Data Protection Regulation is now in full swing and marketing departments throughout Europe are carrying out their day-to-day activities in a brave new world.  

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Tags: Online Marketing, r//evolution

Posted by Chris Glancey
on June 7, 2018

Why HubSpot is the right marketing automation platform for you

It goes without saying that marketing automation has completely transformed the way companies execute their marketing strategies.

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Tags: Online Marketing, Marketing

Posted by Chris Glancey
on April 24, 2018

Conversion Rate Optimisation (CRO) for Beginners

Your website could be working harder and driving even more results for your business. Even if you’re happy with your site performance and its conversion rates – there’s always room for improvement. That’s where Conversion Rate Optimisation (CRO) comes in handy, providing your organisation with the...

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Tags: Online Marketing

Posted by Beccy Gregory
on April 10, 2018

5 ways B2B company websites can work harder in 2018

With HubSpot’s popular ‘State of Inbound’ annual survey showing that 55% of companies state that growing traffic to their website is their top priority for the next twelve months, the competition online is sure to get tougher.

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Tags: Online Marketing, Digital, Lead Generation

Posted by Samantha Wilcox
on April 5, 2018

Using PPC For Effective Tourism Destination Marketing

Getting the attention of potential visitors or customers is always challenging. Although the digital age has given us the tools to reach and engage with more individuals, despite geographical borders, it’s still tricky to be seen and heard when promoting your destination thanks to the immense...

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Tags: Online Marketing, Marketing, PPC, Destination Marketing

Posted by Beccy Gregory
on March 12, 2018