Blog

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Discover industry insights, the latest news and other exciting updates from our team.

Conversion Rate Optimisation (CRO) for Beginners

Your website could be working harder and driving even more results for your business. Even if you’re happy with your site performance and its conversion rates – there’s always room for improvement. That’s where Conversion Rate Optimisation (CRO) comes in handy, providing your organisation with the...

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Tags: Online Marketing

Posted by Beccy Gregory
on April 10, 2018

5 ways B2B company websites can work harder in 2018

With HubSpot’s popular ‘State of Inbound’ annual survey showing that 55% of companies state that growing traffic to their website is their top priority for the next twelve months, the competition online is sure to get tougher.

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Tags: Online Marketing, Digital, Lead Generation

Posted by Samantha Wilcox
on April 5, 2018

Using PPC For Effective Tourism Destination Marketing

Getting the attention of potential visitors or customers is always challenging. Although the digital age has given us the tools to reach and engage with more individuals, despite geographical borders, it’s still tricky to be seen and heard when promoting your destination thanks to the immense...

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Tags: Online Marketing, Marketing, PPC, Destination Marketing

Posted by Beccy Gregory
on March 12, 2018

The importance of social media in destination marketing

Social media has transformed the way businesses interact with and market to their target audiences. For the travel and leisure sector, the rise in the internet and the growing popularity of social channels has fundamentally changed destination marketing.

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Tags: Online Marketing, Communications

Posted by Anna Graham
on January 18, 2018

Upgrade Your Email Tactics

It’s time to evaluate and improve your email marketing tactics. If you’re using email there’s a number of techniques and methods you can incorporate into your activity to ensure email is driving the results you need. We’ll talk you through a few initial steps you can take to start building on your...

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Tags: Online Marketing

Posted by Beccy Gregory
on October 23, 2017

Why your website has low traffic

Imagine for a moment that you have planned the perfect party. You’ve bought the decorations, food, drink and a new outfit for the evening. You’ve spent so long planning this party, the room looks brilliant and you’re really looking forward to the night ahead but wait… where are the guests? If...

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Tags: Online Marketing, Digital

Posted by Sam Leaver
on August 30, 2017

Social Media Advertising: To Boost or Not to Boost?

Social media sites such as Facebook and Instagram have many algorithms in place to determine which posts you see and which are buried at the bottom of your News Feed. This can make it harder for businesses who want to get their messages out on social media. So, the question is, should you pay for...

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Tags: Social Media, Online Marketing

Posted by Frankie Boyle
on August 17, 2017

Using Video in your Online Marketing Strategy

According to Entrepreneur, it is predicted that, by 2019 80% of online content will be video. Such a forecast seems entirely likely considering the rise of video content online in recent years. With online video now accounting for over two-thirds of all internet traffic.

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Tags: Online Marketing

Posted by Beccy Gregory
on June 5, 2017

We're strengthening our results-focused service offer

We’re so delighted to announce a new dedicated online marketing service area as a result of increasing client demand and exciting new business wins.

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Tags: Online Marketing

Posted by Beccy Gregory
on May 8, 2017

How to reduce bounce rate

What is bounce rate? The bounce rate of your website relates to the percentage of visitors making single page visits – that is, the number of people who arrive and look at only one page before leaving the site.  Bounce rate can be an important metric to understand how visitors are using your...

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Tags: Online Marketing

Posted by Beccy Gregory
on April 13, 2017