At r//evolution, our experienced web developers use HubSpot to create bespoke websites for our clients, designed to complement their brand guidelines, business aims, and required functionality.
Our clients love HubSpot because it’s a user-friendly platform that goes far beyond a standard CMS, providing a centralised platform from which to co-ordinate online marketing activity. Not only is it easy to use, it’s also highly effective. So, if you’re thinking of taking the plunge with a HubSpot website, what do you need to know?
- It’s an all-in-one marketing solution
Unlike a standard CMS, HubSpot does much more than just manage your landing pages and blog content. HubSpot is an integrated marketing solution, with a host of core features. It can be used for website development, search engine optimisation, customer relationships management, social media posting and email marketing.
You can also enhance your marketing using intelligent automation strategies, with HubSpot allowing you to create individualised workflows based on location, source, device, demographics and contact interactions with your brand. HubSpot offers robust testing and reporting functionality, with a range of A/B testing and analytics tools, making optimising your marketing activity quick and easy.
HubSpot is a versatile platform that offers varied marketing functionality and great value for money. With a HubSpot website, you’ll never find yourself emptying your pockets to pay for additional features you desperately need.
- You can make it your own
HubSpot offers diverse functionality and exactly how you use it depends on your own individual business aims. For example, if you want to generate more leads, HubSpot provides a range of useful tools. These include on-page forms, lead capture pop-ups and calls-to-action, which encourage users to share their contact details. Do they work? Definitely! In fact, inbound marketing delivers 54% more leads than traditional outbound marketing activity; so there’s no excuse to avoid giving it a try (HubSpot).
Moreover, HubSpot gives you the tools you need to nurture relationships though email marketing and bespoke automated workflows. In turn, this increases the chances of customer conversion. Another way to boost conversions is to utilise HubSpot’s chatbot functionality to answer customer queries in real-time. This gives prospects the information they need to make a purchase decision while they are on your site. The result? An uplift in conversions.
- It enhances the customer experience
HubSpot is an inbound marketing platform. In traditional outbound marketing, you have to fight for the prospect’s attention. Conversely, inbound marketing attracts potential customers to your site using useful content such as blogs, eBooks, videos and social media posts. It’s a far more effective way of attracting new prospects.
HubSpot allows you to manage all of this activity in one place, giving you the tools you need to guide the prospect though their customer journey. You can use pop-ups and strong calls-to-action, persuading users to convert by signing up to your email marketing or requesting a call back from your sales team. From here, you can close the deal, nurturing leads with tailored email marketing sends and automated workflows, until they are ready to make a purchase. Post-purchase, you can delight your customers through social media interactions and targeted email content, perhaps showcasing additional offers.
HubSpot is a platform that centralises all of this activity, transforming your marketing and increasing effectiveness, creating a synergy between the customer’s needs and your marketing strategy.
- It empowers your team
Do you think you have to choose between a CMS that offers total flexibility to developers and one that is user friendly? Think again. HubSpot’s CMS is user-friendly, allowing your marketing team and content writers to update and maintain the website themselves. This frees up your web developers to work on more complex tasks, improving efficiency and adding more value to the business.
- Enjoy unparalleled resources and support
As a gold HubSpot agency partner, our experienced team are well placed to help you make the most of your new HubSpot website. Our dedicated online marketing, communications and design teams can support your activity and drive results across social media, email marketing, content creation and search engine optimisation.
If you already have an in-house marketing team, we also offer face-to-face training with your employees, giving them the core understanding they need to use HubSpot to its full potential. HubSpot also offers a range of free content in the form of blogs and eBooks, telling you everything you need to know about inbound marketing and product functionality. That means that, unlike with some other CRMs, you’re never left scratching your head about how to accomplish key tasks.
Still not sure that HubSpot is right for you? Companies who use HubSpot are three times as likely to see higher ROI on their campaigns than those who use traditional outbound tactics (HubSpot). From providing a better customer experience, to centralising your marketing activity and improving those all-important results; there are plenty of reasons why you should use HubSpot. Want to find out more? Speak to our experienced developers, who would be happy to talk over your website requirements.
