Your brand is not your logo, it’s not your mission statement; it’s not even your name. Your brand is your audience’s perception of who your company is and what you do. As such, creating a strong brand identity can have a significant impact on securing sales and increasing customer loyalty.
Your brand is often the first interaction customers, potential customers and target audiences will have with your organisation. Getting your branding just right will ensure that you attract the people you want to engage with and give the right impression.
What do Richard Branson, Kim Kardashian and Beyoncé all have in common? Read on to find out...
Tags: r//evolution, BRANDING
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