What are vanity metrics? It can be easy to get caught up in vanity metrics when trying to assess your success in the fast-paced world of social media. Although vanity metrics do have a place - usually as a starting point, they often don’t tell you what’s really going on. Though, we have to admit it...

Did you see it? On Monday 1st December (while people were battling to peel back the tin foil behind the first window of their advent calendars – you know what we mean!) BBC Breakfast aired a really interesting interview with the Chartered Institute of Marketing(CIM).

One objective of marketing communications is third party endorsement. This means effectively telling your brand’s story and creating brand advocates; encouraging people to support your product, service or point of view.