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Discover industry insights, the latest news and other exciting updates from our team.

Can any good come from jumping on a bandwagon?

April traditionally begins in a myriad of mirth, with brands showing their playful sides on everything from fake products (avocado Coca-Cola anyone?) to parliamentary offices taking the time to troll…unless of course EU Passports will indeed be taking on a very different brand identity in the...

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Tags: Social Media, Communications, Marketing

Posted by Samantha Wilcox
on April 18, 2018

Three top tips for writing a consumer-focused content marketing plan

We’re sure by now you’re familiar with the concept of content marketing; creating engaging content to help establish your brand as a key player in your market, to attract and convert potential customers.

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Tags: Social Media, Marketing

Posted by Beccy Gregory
on April 17, 2018

5 simple steps to boost engagement on social media

Social media is a wonderful tool in the marketing mix for any business. Twitter, Instagram, Linkedin, Facebook, Pinterest and more are likely to be daily platforms for many of your customers, stakeholders and employees – so be sure to know how to use them well.

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Tags: Social Media, Communications, Marketing

Posted by Anna Graham
on March 15, 2018

How to use LinkedIn to create leads

If you’re looking to target business buyers and professionals with your products and services, LinkedIn is the social media platform for you. Much more than just an online CV, LinkedIn allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market...

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Tags: Social Media, Communications, Lead Generation

Posted by Beccy Gregory
on September 29, 2017

Social Media Advertising: To Boost or Not to Boost?

Social media sites such as Facebook and Instagram have many algorithms in place to determine which posts you see and which are buried at the bottom of your News Feed. This can make it harder for businesses who want to get their messages out on social media. So, the question is, should you pay for...

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Tags: Social Media, Online Marketing

Posted by Frankie Boyle
on August 17, 2017

Social Media: What you should be doing to make your business stand out

Many people think social media management is as simple as posting content on Facebook, Twitter, LinkedIn, Instagram or any of the other social platforms you might care to mention. According to our Digital Director Adam Blenkinsop, that’s fine if all you want to do is have a presence. If you want to...

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Tags: Social Media

Posted by Frankie Boyle
on February 28, 2017

Showing your true emotions with Facebook

Remember when Facebook introduced the ‘Like’ button back in 2009 giving us the power to show our appreciation for status updates, photos and other content? Well the social media giant is set to revolutionise the way we express our true emotions as it rolls out ‘Reactions’.

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Tags: Social Media

Posted by Frankie Boyle
on February 19, 2016

Social Media: More than a numbers game

What are vanity metrics?  It can be easy to get caught up in vanity metrics when trying to assess your success in the fast-paced world of social media. Although vanity metrics do have a place - usually as a starting point, they often don’t tell you what’s really going on. Though, we have to admit...

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Tags: Social Media

Posted by Frankie Boyle
on November 30, 2015

Social Media as Marketing Communications versus Customer Service tool

Did you see it?  On Monday 1st December (while people were battling to peel back the tin foil behind the first window of their advent calendars – you know what we mean!) BBC Breakfast aired a really interesting interview with the Chartered Institute of Marketing(CIM).

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Tags: Social Media, Communications

Posted by Frankie Boyle
on December 2, 2014

Five top tips for setting social media policies

One objective of marketing communications is third party endorsement.  This means effectively telling your brand’s story and creating brand advocates; encouraging people to support your product, service or point of view.

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Tags: Social Media

Posted by Frankie Boyle
on August 13, 2014