It's the million dollar question: how does Google actually work? The answer: no one (except a select few at the company's HQ) really knows. What we do know, however, is that Google's algorithm is changing.

Firstly let’s look at what exactly a brand is… Many of us think of a brand as a logo, but actually it’s far more than this. It’s all the things a customer thinks about when he/she hears your brand name. We like Lisa Buyer’s definition that “Branding is more than a name and symbol. A brand is...

At r//evolution, we have a pretty impressive portfolio of projects we have delivered for clients in the travel and tourism sector. Just one example is Visit Bradford – the destination marketing organisation for Bradford Metropolitan District Council. And while we strive to deliver real r//esults...

They say December is the party season, after all, it is filled with festive fun. But last week, the r//evolution team had another reason to celebrate…

Did you see it? On Monday 1st December (while people were battling to peel back the tin foil behind the first window of their advent calendars – you know what we mean!) BBC Breakfast aired a really interesting interview with the Chartered Institute of Marketing(CIM).

There was once a time when marketers thought quantity and quality could not comfortably sit side by side in a good strategy - those days are gone. Good marketing automation is not easy to achieve but with the right strategy, it is possible.

One objective of marketing communications is third party endorsement. This means effectively telling your brand’s story and creating brand advocates; encouraging people to support your product, service or point of view.