Blog

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Discover industry insights, the latest news and other exciting updates from our team.

How you can maximise your existing revenue streams using automation.

Maximising existing revenue streams is an important part of meeting revenue targets, especially when many businesses are losing out on what had previously been promising business leads due to Covid-19.

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Tags: Inbound Marketing, Lead Generation, automation

Posted by Chris Glancey
on July 23, 2020

How you can provide excellent customer service using automation

As many brands scale back their customer service efforts to accomodate Covid-19 measures, how can you provide better customer service than ever?

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Tags: Inbound Marketing, Business Growth, automation, customer service

Posted by Chris Glancey
on July 3, 2020

Making sure your business survives Coronavirus

It’s small consolation but, even at the beginning of the year, none of us saw the impact Coronavirus would have on our businesses.

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Tags: Inbound Marketing, Online Marketing, Communications, Marketing, Business Growth, covid 19, coronavirus

Posted by Gill Burgess
on April 16, 2020

The Elements Of A Strong Inbound Marketing Strategy

Inbound marketing is all about attracting new users by publishing useful, engaging content. In contrast to outbound marketing, which uses interruptive techniques, inbound seeks to provide users with content that is timely and relevant to them.  

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Tags: Inbound Marketing

Posted by Danielle Woods
on November 6, 2018

What are Buyer Personas and why does your marketing strategy need them?

Buyer personas are fictional representations of your ideal customers, shaped by market research and in-depth analysis. They provide a full picture of your target audience, clarifying their demographics, behaviours, needs, challenges and preferences. Creating a suite of buyer personas can prove a...

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Tags: Inbound Marketing

Posted by Danielle Woods
on November 5, 2018

Scaling your customer engagement to win and nurture new customers

If you are looking to scale up your business as opposed to simply growing it (if you’re not sure on the difference take a look at our recent blog on the subject of scaling vs growth) then customer engagement can play a vital role.

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Tags: Inbound Marketing, Online Marketing, Lead Generation, scale up, Business Growth

Posted by Steve Tomlin
on September 20, 2018

Assessing your contact methods and the best channels for interaction

From answering customer queries, arranging appointments and demonstrations to aftersales, interaction with your customers is a key part of any business – and the variety of ways to do so has never been greater.  

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Tags: Inbound Marketing, Marketing, scale up, Business Growth

Posted by Steve Tomlin
on September 14, 2018

How to grow your business using Inbound Marketing

Are you looking to increase qualified leads and drive business growth? Inbound marketing may just be the answer.

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Tags: Inbound Marketing

Posted by Danielle Woods
on September 11, 2018

The difference between sales enablement and marketing automation

Although marketing automation is a concept we’ve touched on in previous blogs, understanding the difference between this and the tactics of sales enablement  - and more importantly, how the two support one another - can lead to a significant boost in your online traffic. 

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Tags: Inbound Marketing, scale up, Business Growth

Posted by Samantha Wilcox
on September 6, 2018

Transitioning from growth to scale - what you need to do

The transition from growth to scale begins with understanding the fundamental difference between the two.  

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Tags: Inbound Marketing, Marketing, scale up, Business Growth

Posted by Adam Blenkinsop
on August 21, 2018