Blog

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Discover industry insights, the latest news and other exciting updates from our team.

Can any good come from jumping on a bandwagon?

April traditionally begins in a myriad of mirth, with brands showing their playful sides on everything from fake products (avocado Coca-Cola anyone?) to parliamentary offices taking the time to troll…unless of course EU Passports will indeed be taking on a very different brand identity in the...

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Tags: Social Media, Communications, Marketing

Posted by Samantha Wilcox
on April 18, 2018

Three top tips for writing a consumer-focused content marketing plan

We’re sure by now you’re familiar with the concept of content marketing; creating engaging content to help establish your brand as a key player in your market, to attract and convert potential customers.

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Tags: Social Media, Marketing

Posted by Beccy Gregory
on April 17, 2018

Making the most of seasonal marketing

We’re all familiar with brands ramping up their marketing in the run up to Christmas - mostly with a wintery, festive theme. These campaigns have varying degrees of success; from the direct (the now traditional heartfelt John Lewis contribution) to the subtly-timed (diet ads starting approximately...

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Tags: Marketing

Posted by Samantha Wilcox
on March 20, 2018

5 simple steps to boost engagement on social media

Social media is a wonderful tool in the marketing mix for any business. Twitter, Instagram, Linkedin, Facebook, Pinterest and more are likely to be daily platforms for many of your customers, stakeholders and employees – so be sure to know how to use them well.

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Tags: Social Media, Communications, Marketing

Posted by Anna Graham
on March 15, 2018

Using PPC For Effective Tourism Destination Marketing

Getting the attention of potential visitors or customers is always challenging. Although the digital age has given us the tools to reach and engage with more individuals, despite geographical borders, it’s still tricky to be seen and heard when promoting your destination thanks to the immense...

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Tags: Online Marketing, Marketing, PPC, Destination Marketing

Posted by Beccy Gregory
on March 12, 2018

Using marketing for recruitment

Recruiting the vest best talent is a vital aspect of any business – but how can you go about targeting the cream of the crop?

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Tags: Marketing

Posted by Gill Burgess
on March 5, 2018

How to write a content marketing plan that works

Content marketing is hugely important and forms the foundations of other marketing activity; it’s the basis of much inbound marketing and the backbone of SEO. By creating engaging content, you're helping put your brand in prime position to attract and convert potential customers.

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Tags: Marketing

Posted by Anna Graham
on December 20, 2017

How inbound marketing will help your business to grow

The internet has completely transformed the way consumers buy products and interact with brands. Rather than going into a shop and talking to a salesperson, using their advice to make a purchase, consumers now use the internet to search for solutions to their problems.

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Tags: Inbound Marketing, Communications, Marketing

Posted by Beccy Gregory
on December 4, 2017

Understanding Your Audience: Why You Need Buyer Personas

Whether you’re looking for a new website, a way to refresh your brand or a different way to market your business, it is essential you know your audience.

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Tags: Inbound Marketing, Marketing

Posted by Frankie Boyle
on November 27, 2017

How to manage a marketing agency

A marketing agency can offer your company the expert support it needs to plan and deliver the marketing activity your business needs to meet its objectives. If you’ve chosen to appoint a marketing agency, you may be starting to think about the best way to manage this partnership. We’ve put together...

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Tags: Marketing

Posted by Anna Graham
on November 15, 2017