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Discover industry insights, the latest news and other exciting updates from our team.

How to write a content marketing plan that works

Content marketing is hugely important and forms the foundations of other marketing activity; it’s the basis of much inbound marketing and the backbone of SEO. By creating engaging content, you're helping put your brand in prime position to attract and convert potential customers.

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Tags: Marketing

Posted by Anna Graham
on December 20, 2017

How inbound marketing will help your business to grow

The internet has completely transformed the way consumers buy products and interact with brands. Rather than going into a shop and talking to a salesperson, using their advice to make a purchase, consumers now use the internet to search for solutions to their problems.

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Tags: Inbound Marketing, Communications, Marketing

Posted by Beccy Gregory
on December 4, 2017

Understanding Your Audience: Why You Need Buyer Personas

Whether you’re looking for a new website, a way to refresh your brand or a different way to market your business, it is essential you know your audience.

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Tags: Inbound Marketing, Marketing

Posted by Frankie Boyle
on November 27, 2017

How to manage a marketing agency

A marketing agency can offer your company the expert support it needs to plan and deliver the marketing activity your business needs to meet its objectives. If you’ve chosen to appoint a marketing agency, you may be starting to think about the best way to manage this partnership. We’ve put together...

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Tags: Marketing

Posted by Anna Graham
on November 15, 2017

How to write a content marketing plan that works

Content marketing is hugely important and forms the foundations of other marketing activity; it’s the basis of much inbound marketing and the backbone of SEO. By creating engaging content, you're helping put your brand in prime position to attract and convert potential customers.

Read More

Tags: Marketing

Posted by Beccy Gregory
on October 3, 2017

5 things to consider for destination marketing

What is Destination Marketing? Destination marketing is all about promoting a visitor, tourist or leisure attraction. It can raise awareness, generate revenue, increase footfall, spark the interest of potential new visitors and create a social ‘buzz’ about your destination.

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Tags: Marketing

Posted by Anna Graham
on September 20, 2017