Social media is a wonderful tool in the marketing mix for any business. Twitter, Instagram, Linkedin, Facebook, Pinterest and more are likely to be daily platforms for many of your customers, stakeholders and employees – so be sure to know how to use them well.
Promoting your destination and highlighting the fantastic choice of activities or services available is essential when it comes to raising awareness, increasing footfall and generating revenue. While social media, search engine optimisation (SEO), media relations and advertising can really help...
An impressive media launch can help to make or break a campaign, setting the foundation for future activity. It’s key to make sure you’re ticking all the right boxes, so we’ve put together some helpful points to consider when planning a PR launch – and most importantly – how to avoid any common...
Social media has transformed the way businesses interact with and market to their target audiences. For the travel and leisure sector, the rise in the internet and the growing popularity of social channels has fundamentally changed destination marketing.
Content marketing is hugely important and forms the foundations of other marketing activity; it’s the basis of much inbound marketing and the backbone of SEO. By creating engaging content, you're helping put your brand in prime position to attract and convert potential customers.
We were delighted to receive an award at this year’s Chartered Institute of Public Relations (CIPR) PRide Awards on Friday night.
A marketing agency can offer your company the expert support it needs to plan and deliver the marketing activity your business needs to meet its objectives. If you’ve chosen to appoint a marketing agency, you may be starting to think about the best way to manage this partnership. We’ve put together...
As some of you may know, we’ve worked with Queen’s Hall Arts Centre (QHA) for over ten years on a wide number of projects including exciting launches, plays and exhibitions.
What is Destination Marketing? Destination marketing is all about promoting a visitor, tourist or leisure attraction. It can raise awareness, generate revenue, increase footfall, spark the interest of potential new visitors and create a social ‘buzz’ about your destination.
"Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics."