It goes without saying that marketing automation has completely transformed the way companies execute their marketing strategies.
April traditionally begins in a myriad of mirth, with brands showing their playful sides on everything from fake products (avocado Coca-Cola anyone?) to parliamentary offices taking the time to troll…unless of course EU Passports will indeed be taking on a very different brand identity in the...
We’re sure by now you’re familiar with the concept of content marketing; creating engaging content to help establish your brand as a key player in your market, to attract and convert potential customers.
We’re all familiar with brands ramping up their marketing in the run up to Christmas - mostly with a wintery, festive theme. These campaigns have varying degrees of success; from the direct (the now traditional heartfelt John Lewis contribution) to the subtly-timed (diet ads starting approximately...
Social media is a wonderful tool in the marketing mix for any business. Twitter, Instagram, Linkedin, Facebook, Pinterest and more are likely to be daily platforms for many of your customers, stakeholders and employees – so be sure to know how to use them well.
Getting the attention of potential visitors or customers is always challenging. Although the digital age has given us the tools to reach and engage with more individuals, despite geographical borders, it’s still tricky to be seen and heard when promoting your destination thanks to the immense...
Recruiting the vest best talent is a vital aspect of any business – but how can you go about targeting the cream of the crop?
Content marketing is hugely important and forms the foundations of other marketing activity; it’s the basis of much inbound marketing and the backbone of SEO. By creating engaging content, you're helping put your brand in prime position to attract and convert potential customers.
The internet has completely transformed the way consumers buy products and interact with brands. Rather than going into a shop and talking to a salesperson, using their advice to make a purchase, consumers now use the internet to search for solutions to their problems.
Whether you’re looking for a new website, a way to refresh your brand or a different way to market your business, it is essential you know your audience.