Blog

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Discover industry insights, the latest news and other exciting updates from our team.

Samantha Wilcox

Recent Posts

The difference between sales enablement and marketing automation

Although marketing automation is a concept we’ve touched on in previous blogs, understanding the difference between this and the tactics of sales enablement  - and more importantly, how the two support one another - can lead to a significant boost in your online traffic. 

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Tags: Inbound Marketing, scale up, Business Growth

Posted by Samantha Wilcox
on September 6, 2018

Identifying your scale-up challenges

Scale-up is the challenge that medium sized businesses face when looking to leverage their success, to drive rapid growth. A much-used term, a scale-up is defined by the ScaleUp Institute as ‘a business that has increased its turnover and/or employee numbers annually by more than 20 per cent over a...

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Tags: r//evolution, Marketing

Posted by Samantha Wilcox
on August 15, 2018

The importance of content marketing in a B2B environment and how to beat the competition

You may think that inbound marketing tactics are primarily only for B2C businesses but, with 95% of B2B buyers considering content as trustworthy when evaluating a company, it’s clear to see that creating engaging and insightful text, videos and images is important for all companies. 

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Tags: Social Media, Inbound Marketing, Online Marketing, Communications, Marketing

Posted by Samantha Wilcox
on July 19, 2018

Optimising your eCommerce checkout

Does this sound familiar? 

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Tags: Digital, ecommerce

Posted by Samantha Wilcox
on July 17, 2018

Successfully expanding from bricks and mortar to eCommerce

By 2040 it is expected that 95% of purchases in the UK will be made via an eCommerce site. This comes alongside a flurry of popular names, such as Marks and Spencer, reducing their presence on the high street (or in the case of Maplin and Toys R Us disappearing altogether). Couple this with data...

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Tags: Online Marketing, web design, ecommerce

Posted by Samantha Wilcox
on June 28, 2018

Selecting the right eCommerce platform for you

In 2018 eCommerce is set to account for 18% of all UK retail sales, with indications this will rise to over 95% by 2040. The popularity of online retail, coupled with the decline in bricks and mortar shops, confirm it is no longer a ‘growing trend’ but rather a key component of any successful...

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Tags: Digital

Posted by Samantha Wilcox
on June 13, 2018

Can any good come from jumping on a bandwagon?

April traditionally begins in a myriad of mirth, with brands showing their playful sides on everything from fake products (avocado Coca-Cola anyone?) to parliamentary offices taking the time to troll…unless of course EU Passports will indeed be taking on a very different brand identity in the...

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Tags: Social Media, Communications, Marketing

Posted by Samantha Wilcox
on April 18, 2018

5 ways B2B company websites can work harder in 2018

With HubSpot’s popular ‘State of Inbound’ annual survey showing that 55% of companies state that growing traffic to their website is their top priority for the next twelve months, the competition online is sure to get tougher.

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Tags: Online Marketing, Digital, Lead Generation

Posted by Samantha Wilcox
on April 5, 2018

Making the most of seasonal marketing

We’re all familiar with brands ramping up their marketing in the run up to Christmas - mostly with a wintery, festive theme. These campaigns have varying degrees of success; from the direct (the now traditional heartfelt John Lewis contribution) to the subtly-timed (diet ads starting approximately...

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Tags: Marketing

Posted by Samantha Wilcox
on March 20, 2018