--- title: Blog | r//evolution marketing | Creative Marketing Agency Newcastle | Samantha Wilcox description: Marketing insight and blogs from r//evolution marketing - award-winning North East marketing agency --- [![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo.png) ![R Evolution](https://blog.r-evolution.co.uk/hubfs/Revolution%20July2017/Images/logo_menu.png)](https://www.r-evolution.co.uk/) - [Revenue Growth Strategy](https://www.r-evolution.co.uk/revenue-growth-strategy) - [Digital Transformation](https://www.r-evolution.co.uk/digital-transformation) - [Customer Acquisition](https://www.r-evolution.co.uk/customer-acquisition) - [Customer Nurturing](https://www.r-evolution.co.uk/customer-nurturing) - [r//esources Centre](https://www.r-evolution.co.uk/resources-centre) - [Blog](https://blog.r-evolution.co.uk/) - [About Us](https://www.r-evolution.co.uk/about-us) - [Our Work](https://www.r-evolution.co.uk/our-work) - [Careers](https://www.r-evolution.co.uk/careers) - [Get in Touch](https://www.r-evolution.co.uk/contact) ![Blog](https://www.r-evolution.co.uk/sites/default/files/marketing-blog.jpg "Blog") # blog*.* #### Discover industry insights, the latest news and other exciting updates from our team. [Go](https://blog.r-evolution.co.uk/author/samantha-wilcox#scroll_bottom) ## Samantha Wilcox ### Recent Posts [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Header%20-%20Difference%20between.jpg)](https://blog.r-evolution.co.uk/the-difference-between-sales-enablement-and-marketing-automation) ## [The difference between sales enablement and marketing automation](https://blog.r-evolution.co.uk/the-difference-between-sales-enablement-and-marketing-automation) Although marketing automation is a concept we’ve touched on in previous blogs, understanding the difference between this and the tactics of sales enablement - and more importantly, how the two support one another - can lead to a significant boost in your online traffic. [Read More](https://blog.r-evolution.co.uk/the-difference-between-sales-enablement-and-marketing-automation) Tags: [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [scale up](https://blog.r-evolution.co.uk/topic/scale-up), [Business Growth](https://blog.r-evolution.co.uk/topic/business-growth) Posted by [Samantha Wilcox](https://blog.r-evolution.co.uk/author/samantha-wilcox) on September 6, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/Blog%20Header%20-%20Scale%20up%20Challenges.jpg)](https://blog.r-evolution.co.uk/identifying-your-scale-up-challenges) ## [Identifying your scale-up challenges](https://blog.r-evolution.co.uk/identifying-your-scale-up-challenges) Scale-up is the challenge that medium sized businesses face when looking to leverage their success, to drive rapid growth. A much-used term, a scale-up is defined by the ScaleUp Institute as ‘a business that has increased its turnover and/or employee numbers annually by more than 20 per cent over a... [Read More](https://blog.r-evolution.co.uk/identifying-your-scale-up-challenges) Tags: [r//evolution](https://blog.r-evolution.co.uk/topic/r-evolution), [Marketing](https://blog.r-evolution.co.uk/topic/marketing) Posted by [Samantha Wilcox](https://blog.r-evolution.co.uk/author/samantha-wilcox) on August 15, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/gdpr%20Blog%20Header.jpg)](https://blog.r-evolution.co.uk/the-importance-of-content-marketing-in-a-b2b-environment-and-how-to-beat-the-competition) ## [The importance of content marketing in a B2B environment and how to beat the competition](https://blog.r-evolution.co.uk/the-importance-of-content-marketing-in-a-b2b-environment-and-how-to-beat-the-competition) You may think that inbound marketing tactics are primarily only for B2C businesses but, with 95% of B2B buyers considering content as trustworthy when evaluating a company, it’s clear to see that creating engaging and insightful text, videos and images is important for all companies. [Read More](https://blog.r-evolution.co.uk/the-importance-of-content-marketing-in-a-b2b-environment-and-how-to-beat-the-competition) Tags: [Social Media](https://blog.r-evolution.co.uk/topic/social-media), [Inbound Marketing](https://blog.r-evolution.co.uk/topic/inbound-marketing), [Online Marketing](https://blog.r-evolution.co.uk/topic/online-marketing), [Communications](https://blog.r-evolution.co.uk/topic/communications), [Marketing](https://blog.r-evolution.co.uk/topic/marketing) Posted by [Samantha Wilcox](https://blog.r-evolution.co.uk/author/samantha-wilcox) on July 19, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/ecomm%20blog%20header%204.jpg)](https://blog.r-evolution.co.uk/optimising-your-ecommerce-checkout) ## [Optimising your eCommerce checkout](https://blog.r-evolution.co.uk/optimising-your-ecommerce-checkout) Does this sound familiar? [Read More](https://blog.r-evolution.co.uk/optimising-your-ecommerce-checkout) Tags: [Digital](https://blog.r-evolution.co.uk/topic/digital), [ecommerce](https://blog.r-evolution.co.uk/topic/ecommerce) Posted by [Samantha Wilcox](https://blog.r-evolution.co.uk/author/samantha-wilcox) on July 17, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/ecomms%20blog%203%20Header.jpg)](https://blog.r-evolution.co.uk/successfully-expanding-from-bricks-and-mortar-to-ecommerce) ## [Successfully expanding from bricks and mortar to eCommerce](https://blog.r-evolution.co.uk/successfully-expanding-from-bricks-and-mortar-to-ecommerce) By 2040 it is expected that 95% of purchases in the UK will be made via an eCommerce site. This comes alongside a flurry of popular names, such as Marks and Spencer, reducing their presence on the high street (or in the case of Maplin and Toys R Us disappearing altogether). Couple this with data... [Read More](https://blog.r-evolution.co.uk/successfully-expanding-from-bricks-and-mortar-to-ecommerce) Tags: [ecommerce](https://blog.r-evolution.co.uk/topic/ecommerce) Posted by [Samantha Wilcox](https://blog.r-evolution.co.uk/author/samantha-wilcox) on June 28, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/ecomm%20blog%202%20header.jpg)](https://blog.r-evolution.co.uk/selecting-the-right-ecommerce-platform-for-you) ## [Selecting the right eCommerce platform for you](https://blog.r-evolution.co.uk/selecting-the-right-ecommerce-platform-for-you) In 2018 eCommerce is set to account for 18% of all UK retail sales, with indications this will rise to over 95% by 2040. The popularity of online retail, coupled with the decline in bricks and mortar shops, confirm it is no longer a ‘growing trend’ but rather a key component of any successful... [Read More](https://blog.r-evolution.co.uk/selecting-the-right-ecommerce-platform-for-you) Tags: [Digital](https://blog.r-evolution.co.uk/topic/digital), [ecommerce](https://blog.r-evolution.co.uk/topic/ecommerce) Posted by [Samantha Wilcox](https://blog.r-evolution.co.uk/author/samantha-wilcox) on June 13, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/blog_hubspot-1.jpg)](https://blog.r-evolution.co.uk/can-any-good-come-from-jumping-on-a-bandwagon) ## [Can any good come from jumping on a bandwagon?](https://blog.r-evolution.co.uk/can-any-good-come-from-jumping-on-a-bandwagon) April traditionally begins in a myriad of mirth, with brands showing their playful sides on everything from fake products (avocado Coca-Cola anyone?) to parliamentary offices taking the time to troll…unless of course EU Passports will indeed be taking on a very different brand identity in the... [Read More](https://blog.r-evolution.co.uk/can-any-good-come-from-jumping-on-a-bandwagon) Tags: [Social Media](https://blog.r-evolution.co.uk/topic/social-media), [Communications](https://blog.r-evolution.co.uk/topic/communications), [Marketing](https://blog.r-evolution.co.uk/topic/marketing) Posted by [Samantha Wilcox](https://blog.r-evolution.co.uk/author/samantha-wilcox) on April 18, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/b2b%20websites%20can%20work%20harder%20in%202018-2.jpg)](https://blog.r-evolution.co.uk/5-ways-b2b-company-websites-can-work-harder-in-2018) ## [5 ways B2B company websites can work harder in 2018](https://blog.r-evolution.co.uk/5-ways-b2b-company-websites-can-work-harder-in-2018) With HubSpot’s popular ‘State of Inbound’ annual survey showing that 55% of companies state that growing traffic to their website is their top priority for the next twelve months, the competition online is sure to get tougher. [Read More](https://blog.r-evolution.co.uk/5-ways-b2b-company-websites-can-work-harder-in-2018) Tags: [Online Marketing](https://blog.r-evolution.co.uk/topic/online-marketing), [Digital](https://blog.r-evolution.co.uk/topic/digital), [Lead Generation](https://blog.r-evolution.co.uk/topic/lead-generation) Posted by [Samantha Wilcox](https://blog.r-evolution.co.uk/author/samantha-wilcox) on April 5, 2018 - [Tweet](https://twitter.com/share) --- [![](https://blog.r-evolution.co.uk/hubfs/seasonal-campaigns-1.jpg)](https://blog.r-evolution.co.uk/making-the-most-of-seasonal-marketing) ## [Making the most of seasonal marketing](https://blog.r-evolution.co.uk/making-the-most-of-seasonal-marketing) We’re all familiar with brands ramping up their marketing in the run up to Christmas - mostly with a wintery, festive theme. These campaigns have varying degrees of success; from the direct (the now traditional heartfelt John Lewis contribution) to the subtly-timed (diet ads starting approximately... [Read More](https://blog.r-evolution.co.uk/making-the-most-of-seasonal-marketing) Tags: [Marketing](https://blog.r-evolution.co.uk/topic/marketing) Posted by [Samantha Wilcox](https://blog.r-evolution.co.uk/author/samantha-wilcox) on March 20, 2018 - [Tweet](https://twitter.com/share) --- [All posts](https://blog.r-evolution.co.uk/all) # Sign up*.* # Digital innovation*.* #### If you need intelligent, user and mobile friendly web design, development or digital solutions we’d be happy to help. Speak to our knowledgeable team to boost your online performance. 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