Discover industry insights, the latest news and other exciting updates from our team.

The most effective SaaS Lead Generation channels

Lead generation is the process of attracting and converting strangers into prospects who have indicated an interest in your company's products and services, while helping you develop a sales pipeline. In the last few years, the buying process has evolved so much that marketers need to find new ways...

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Tags: Lead Generation, PPC, SEO, CRO, Tech Sector

Posted by Militsa Koleva
on February 21, 2020

Lessening the impact – identifying your quick wins post GDPR

So, as a professional marketeer or business owner, just how do you go about your marketing now that GDPR is finally here and in full swing?

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Tags: Social Media, Communications, Marketing, Lead Generation, PPC

Posted by Anna Graham
on June 13, 2018

Using PPC For Effective Tourism Destination Marketing

Getting the attention of potential visitors or customers is always challenging. Although the digital age has given us the tools to reach and engage with more individuals, despite geographical borders, it’s still tricky to be seen and heard when promoting your destination thanks to the immense...

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Tags: Online Marketing, Marketing, PPC, Destination Marketing

Posted by Beccy Gregory
on March 12, 2018