Discover industry insights, the latest news and other exciting updates from our team.

Delivering SaaS product demos that generate sales

Struggling to get a noteworthy conversion rate from your SaaS demos? Demos can be a tricky maze to navigate, and it often turns out software companies are approaching them in a less than effective way.

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Tags: Online Marketing, Tech Sector

Posted by Anna Graham
on March 10, 2020

How to grow your SaaS business with customer referrals

If your business is selling its services to customers, and your customers are happy – can you utilise customer referrals to boost sales even further? The answer is yes. Referrals should be a huge part of the SaaS marketing mix.  

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Tags: Online Marketing, Lead Generation, Business Growth, sales enablement, Tech Sector

Posted by Chris Glancey
on February 24, 2020

The most effective SaaS Lead Generation channels

Lead generation is the process of attracting and converting strangers into prospects who have indicated an interest in your company's products and services, while helping you develop a sales pipeline. In the last few years, the buying process has evolved so much that marketers need to find new ways...

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Tags: Lead Generation, PPC, SEO, CRO, Tech Sector

Posted by Militsa Koleva
on February 21, 2020

Understanding the SaaS Buyers Journey

The need for Software as a Service (SaaS) is growing rapidly and tech businesses would be wise to grasp the opportunity with both hands.  

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Tags: Business Growth, sales, Tech Sector

Posted by Anna Graham
on February 19, 2020

How to Position Your Tech Business as a Thought Leader

Thought leadership has emerged as a powerful strategy for brands to establish their authority and grow in the saturated technology sector. Many marketers now use thought leadership to boost brand awareness and lead generation. With today’s unprecedented access to information, consumers are more...

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Tags: Lead Generation, Tech Sector

Posted by Militsa Koleva
on August 23, 2019