The importance of content marketing in a B2B environment and how to beat the competition

You may think that inbound marketing tactics are primarily only for B2C businesses but, with 95% of B2B buyers considering content as trustworthy when evaluating a company, it’s clear to see that creating engaging and insightful text, videos and images is important for all companies.

Tags: Social Media, Inbound Marketing, Online Marketing, Communications, Marketing

How to use social media advertising to generate new leads

In some quarters GDPR is seen as a road-block to effective marketing. With much tighter restrictions on marketing communications, some marketers could be forgiven in thinking the ability to generate leads has been severely impacted.

Tags: Social Media, Inbound Marketing, Online Marketing

Managing Data Post GDPR – Building A Sustainable Database

Since the introduction of the General Data Protection Regulation (GDPR) earlier this year, marketeers and companies alike have had to adapt their marketing strategy.

Tags: Inbound Marketing, Online Marketing, Marketing

How inbound marketing will help your business to grow

The internet has completely transformed the way consumers buy products and interact with brands. Rather than going into a shop and talking to a salesperson, using their advice to make a purchase, consumers now use the internet to search for solutions to their problems.

Tags: Inbound Marketing, Communications, Marketing

Posted by Beccy Gregory
on December 4, 2017

Why we use HubSpot - and why you should too

We want our clients to get the most from inbound marketing - that’s why we r//ecommend using HubSpot. If you’re not sure what inbound marketing is - check out our blog all about it.

Tags: Inbound Marketing

Posted by Adam Blenkinsop
on November 29, 2017

Understanding Your Audience: Why You Need Buyer Personas

Whether you’re looking for a new website, a way to refresh your brand or a different way to market your business, it is essential you know your audience.

Tags: Inbound Marketing, Marketing

Posted by Frankie Boyle
on November 27, 2017

How to scale your business using inbound marketing

Inbound marketing is the art of attracting customers through the creation of carefully targeted, entertaining and educational content, and positive interactions that are relevant and helpful to your audience - rather than being interruptive.

Tags: Inbound Marketing

Posted by Gill Burgess
on November 24, 2017

How to qualify leads

So, your website and marketing activity are doing a great job at generating leads (if not - this lead generation blog will help), but how do to qualify which of the leads you should be focussing your attention on to make a sale? Are you able to understand which of these leads are more ready to buy...

Tags: Inbound Marketing, Lead Generation

Posted by Frankie Boyle
on November 13, 2017

Top 10 tips to increase leads

It might sound obvious but no matter how amazing your product or service is, your business will never grow or succeed if people don’t know about it. Increasing awareness of your business means more leads which in turn creates more revenue which, of course, means more profit and business growth. If...

Tags: Inbound Marketing

Posted by Beccy Gregory
on November 10, 2017

Why your website isn't receiving enquiries

If you’ve been working hard to boost traffic to your website, it can be disheartening to see that an increased number of visitors isn’t correlating to new enquiries or leads. There are a number of reasons why your website may not be receiving enquiries, and a variety of tools and methods you can...

Tags: Inbound Marketing

Posted by Byren Atkinson
on September 25, 2017