Blog

blog.

Discover industry insights, the latest news and other exciting updates from our team.

Why we use HubSpot - and why you should too

We want our clients to get the most from inbound marketing - that’s why we r//ecommend using HubSpot. If you’re not sure what inbound marketing is - check out our blog all about it.  

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Tags: Inbound Marketing

Posted by Adam Blenkinsop
on November 29, 2017

Understanding Your Audience: Why You Need Buyer Personas

Whether you’re looking for a new website, a way to refresh your brand or a different way to market your business, it is essential you know your audience.

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Tags: Inbound Marketing, Marketing

Posted by Frankie Boyle
on November 27, 2017

How to scale your business using inbound marketing

Inbound marketing is the art of attracting customers through the creation of carefully targeted, entertaining and educational content, and positive interactions that are relevant and helpful to your audience - rather than being interruptive.

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Tags: Inbound Marketing

Posted by Gill Burgess
on November 24, 2017

5 tips for how blogging can win you customers

A blog is an essential marketing platform to get your business more online visibility and help you convert leads into customers. Just like social media and email marketing, your business blog, when used correctly, can support business growth.

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Posted by Beccy Gregory
on November 21, 2017

How to manage a marketing agency

A marketing agency can offer your company the expert support it needs to plan and deliver the marketing activity your business needs to meet its objectives. If you’ve chosen to appoint a marketing agency, you may be starting to think about the best way to manage this partnership. We’ve put together...

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Tags: Marketing

Posted by Anna Graham
on November 15, 2017

How to qualify leads

So, your website and marketing activity are doing a great job at generating leads (if not - this lead generation blog will help), but how do to qualify which of the leads you should be focussing your attention on to make a sale? Are you able to understand which of these leads are more ready to buy...

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Tags: Inbound Marketing, Lead Generation

Posted by Frankie Boyle
on November 13, 2017

Top 10 tips to increase leads

It might sound obvious but no matter how amazing your product or service is, your business will never grow or succeed if people don’t know about it. Increasing awareness of your business means more leads which in turn creates more revenue which, of course, means more profit and business growth. If...

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Tags: Inbound Marketing

Posted by Beccy Gregory
on November 10, 2017

How to write content that converts leads

No matter what you’re writing - be it an email, a landing page, a blog post or a social media status - you have to produce something that your target audience wants to read. Content needs to catch their eye and make them stop - even just for a second - to read your work.

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Posted by Frankie Boyle
on November 7, 2017

How to differentiate your business from competitors

No matter what line of business you’re in, it seems that whichever way you turn, there’s competition so how can you make your business stand out from the crowd? What will persuade consumers to choose  your brand rather than your competitors?

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Posted by Gill Burgess
on November 3, 2017

How to ensure you comply with new data regulation GDPR

With enhanced data protection regulations set to come into force on May 25 2018, the implications of the General Data Protection Regulation (GDPR) will affect your company’s marketing efforts - so make sure you understand what it means for your marketing.

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Posted by Adam Blenkinsop
on October 31, 2017