Buyer personas are fictional representations of your ideal customers, shaped by market research and in-depth analysis. They provide a full picture of your target audience, clarifying their demographics, behaviours, needs, challenges and preferences. Creating a suite of buyer personas can prove a...
If you are looking to scale up your business as opposed to simply growing it (if you’re not sure on the difference take a look at our recent blog on the subject of scaling vs growth) then customer engagement can play a vital role.
From answering customer queries, arranging appointments and demonstrations to aftersales, interaction with your customers is a key part of any business – and the variety of ways to do so has never been greater.
Are you looking to increase qualified leads and drive business growth? Inbound marketing may just be the answer.
Tags: Inbound Marketing
Although marketing automation is a concept we’ve touched on in previous blogs, understanding the difference between this and the tactics of sales enablement - and more importantly, how the two support one another - can lead to a significant boost in your online traffic.
So, you have a strategy to scale-up your business and now you’re looking to put practical plans in place to generate that level of growth.
Are you a northern business owner or key decision maker looking to grow your business?
Are you a busy business owner or senior decision maker looking to make changes to scale-up or grow your business?
The transition from growth to scale begins with understanding the fundamental difference between the two.
Scale-up is the challenge that medium sized businesses face when looking to leverage their success, to drive rapid growth. A much-used term, a scale-up is defined by the ScaleUp Institute as ‘a business that has increased its turnover and/or employee numbers annually by more than 20 per cent over a...